SNEAKERNESS, in a collaboration with Fila, is set to redefine the sneaker experience with the exclusive unveiling of the ‘WAYNE’ shoe at the highly anticipated SNEAKERNESS convention in Amsterdam on May 25-26. Rooted in a rich tennis heritage, the FILA ‘WAYNE’ shoe pays homage to the iconic 1991 ‘FERREIRA’ tennis shoe, famously worn by tennis legend Wayne Ferreira and draws inspiration from the cozy ambience of traditional Italian pizzerias.
The ‘WAYNE’ isn’t your average sneaker. Each pair comes with an NFC tag embedded within the tongue of the shoe, powered by ZATAP. This integration ushers in a new era in sneaker authenticity and interactivity, elevating the wearer’s experience.
What does this mean for sneaker enthusiasts? It means stepping into a realm where every tap unlocks a world of possibilities. By simply tapping their smartphone to the NFC tag, owners of the ‘WAYNE’ can instantly authenticate their shoe and delve into an exclusive universe curated by SNEAKERNESS. From behind-the-scenes access to insider stories, to immersive digital experiences and limited-edition content drops, each tap promises a journey beyond the ordinary.
“Through this collaboration with Fila and integration of ZATAP technology, we are pushing the boundaries of what a sneaker can be,” says Sergio Muster, Founder of SNEAKERNESS and co-founder of ZATAP. “The ‘WAYNE’ is more than a shoe; it’s a gateway to a dynamic fusion of fashion, technology, and culture.”
About FILA
Over the last half-century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetics and effective in function. Visit www.FILA.eu to see the full collection of apparel and footwear.
About SNEAKERNESS
Sneakerness is a get-together for a diverse group of people from different communities – but they all share the same passion. Out of this very passion Sneakerness was born: Friends gathering to mount a platform for those that can’t get enough of sneakers and the culture that comes with them. A culture as broad and diverse as it gets: It connects private sellers and brands, athletes and artists, musicians and designers, dancers and DJs, chefs and entertainers. Sneakerness provides a perfect point of access to today’s sneaker market and the trends of tomorrow. The world’s leading brands present their upcoming sneaker collections, special editions and rarities just before they hit the market. Get an insight about what’s hot, how trends are changing and which brand comes up with a new pair of kicks that everybody will talk about tomorrow.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to make people happy by connecting physical products with the digital dimension, creating an immersive phygital experience for consumers and fans. With offices in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atlético Mineiro, AS Monaco, and the Nashville Predators from the NHL.
