Why You Should Sell Cassettes in 2026
Client: Warner Music France
Artist: Christopher Maé
Album: Fête Foraine
Product: NFC-Cassette and Harmonica – Fête Foraine Bundle
Fan Experience
Fans received a bundle of a HOHNER harmonica and a physical cassette with an NFC tag embedded. But why are fans buying a cassette, assuming most of them don’t own a cassette player anymore?
Tapping the NFC tag with the smartphone unlocks exclusive studio videos and bonus tracks from the album Fête Foraine, turning this collectible into a living fan experience. The physical-digital connection transforms the act of owning music into an ongoing relationship between artist and fan.
Results
- #3 on the French album charts
- 55% tapping rate: More than 1 in 2 buyers engaged with the product after the purchase
- 92% music download rate among those who tapped (fans want to own the music)
- Most fans don’t own a cassette recorder, but they bough the product because of the extra benefits the NFC offers
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Universal Music Group Central Europe & CRO
Industry: Music & Entertainment
NFC Plush Drives Long-Term Engagement
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his "Crodies". These plush collectibles have a ZATAP NFC tag inside and come in six different colors. Each color represents a certain topic (i.e. red = "love", green = "hope", or purple = "joy") and each color gives buyers access to a unique experience.
Client: Sony Music Entertainment Germany & Clueso
Industry: Music & Entertainment
New Chart-Eligible Music Format – Mini NFC-Cassette
It looks like a small version of an old-school cassette and has a tiny NFC tag inside. When fans tap it with their smartphone, they instantly unlock a digital hub filled with content from the artist and the released album. This new music format has already been approved for the charts in Germany and the United Kingdom, US charts will follow soon.
Client: Atlantic Records & Cardi B
Industry: Music & Entertainment
CARDI B captured 22.000+ new fan IDs
Fans attending Cardi B's tour could tap NFC tags or scan QR codes integrated into roll-up banners and posters to enter an exclusive raffle and unlock access to limited-edition tour merch, rewarding those who showed up in person. Powered by ZATAP, the experience required no app download and was built in less than an hour.
