Why You Should Sell Cassettes in 2026
Client: Warner Music France
Artist: Christophe Maé
Album: Fête Foraine
Product: NFC-Cassette and Harmonica – Fête Foraine Bundle
Fan Experience
Fans received a bundle of a HOHNER harmonica and a physical cassette with an NFC tag embedded. But why are fans buying a cassette, assuming most of them don’t own a cassette player anymore?
Tapping the NFC tag with the smartphone unlocks exclusive studio videos and bonus tracks from the album Fête Foraine, turning this collectible into a living fan experience. The physical-digital connection transforms the act of owning music into an ongoing relationship between artist and fan.
Results
- #3 on the French album charts
- 55% tapping rate: More than 1 in 2 buyers engaged with the product after the purchase
- 92% music download rate among those who tapped (fans want to own the music)
- Most fans don’t own a cassette recorder, but they bough the product because of the extra benefits the NFC offers
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Sony Music Entertainment Germany & Electric Callboy
Industry: Music & Entertainment
NFC Fancard Tops The German Album Charts
Electric Callboy, one of Germany's biggest metalcore acts, used ZATAP's technology to release their new album “TANZNEID” as an NFC Fancard, which gives fans access to the full album and a rich fan experience
Client: Universal Music Group Central Europe & Helene Fischer
Industry: Music & Entertainment
NFC Children’s Book Expands Helene Fischer’s Brand To A New Generation
Helene Fischer, one of Germany's best-selling artists with over 20 million records sold, used ZATAP's technology for her first children's book, "Das große Vorlesebuch für die ganze Familie". By tapping the embedded NFC tag, fans can unlock exclusive digital bonus content, such as songs, videos, and coloring templates.
Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
