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Direct-to-Consumer Interaction
ZATAP is where digital meets physical. The ZATAP Product Cloud Platform connects physical products with the digital dimension to create direct-to-consumer interaction that enables brands to get to know and engage with their consumers.
Brand Benefits
- Improve customer data/profiles for better personalization and monetization
- Phygital technology increases product value, raising retail prices and boosting revenue
- Onboarding customers to brands’ loyalty programs
How it Works
Direct connection to consumer through product
- Physical identifier (NFC tag, QR code) is integrated into a product
- Digital twin of the product is created and accessed via smartphone
- New communication channel allows for direct-to-consumer interaction
FAQ
What is ZATAP?
ZATAP is a cutting-edge Product Cloud Platform reshaping the consumer-brand interaction landscape. Our mission is to elevate joy by seamlessly merging physical products with the digital realm, crafting an immersive “phygital” experience for consumers and enthusiasts alike. With headquarters in Switzerland and New York City, ZATAP collaborates with global enterprises including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atlético Mineiro, AS Monaco, and the NHL’s Nashville Predators. Download our ZATAP app from App Store or Google Play and create a personal profile.
Can we integrate ZATAP’s features into our own system?
Absolutely. We provide a complimentary API to all clients, enabling seamless integration of our solution into their existing apps. While adjustments on both iOS and Android platforms may incur integration costs, we recommend sports clubs to integrate ZATAP features into their apps for sustained user engagement. For brands without existing apps or where multi-brand collectors are likely, utilizing the ZATAP app offers myriad benefits, including zero app development or integration costs and swift, out-of-the-box solutions.
What does NFC stand for and how does it work?
NFC stands for Near Field Communication. This technology facilitates wireless communication between battery-free, passive tags and compatible devices like smartphones, enabling swift data exchange and interaction.
How can the NFC tags be integrated in physical items?
The NFC tags can either be integrated during or post-production. During production they can be sewn between two layers of material. It is important that the tags do not move and that they are not sewn through, as this destroys the functionality. The other possibility is to implement the tag post-production with the industry-standard heat-printing technology. They can be placed under every badge, label, name and numbering, etc. that is flocked/printed onto the product. The most common place for the integration of the NFC tag in sports is right under the club emblem, etiquette or a specific badge.
How big are the tags and how durable are they?
Our tags are about the size of a quarter (25mm) and are heat-, cold- and water-resistant. The NFC tags can be bent and survive all kinds of weather conditions. Water-resistant and washable, our “in-product” NFC tags We guarantee at least 100 washing cycles before the NFC tag gets destroyed or the badge/emblem on top of it is damaged. However, the tags should not be folded completely or stitched through.
Do you manufacture the clothes as well?
Typically, we don’t manufacture clothes; however, we collaborate with manufacturers worldwide to streamline the integration process for our clients, accommodating their specific requirements.
How long is the end-to-end process?
The duration varies depending on factors such as the quantity of units and integration preferences. Typically, the process spans between 4 to 12 weeks.
Do I have to create new marketing material?
Not necessarily. Many clients repurpose existing content and still achieve remarkable engagement. However, we recommend generating promotional material for product launches, such as social media announcements and flyers, to maximize impact and reach. Our team will support you to advise best practices and provide templates for basic content.