REVEALING DIGITAL KNOWLEDGE
News
collectID Evolves into ZATAP
In a bold and transformative move, leading “phygital” platform collectID officially announces its evolution into ZATAP, which was first introduced in September as the company’s new app and consumer-facing brand. This strategic shift to fully transition into ZATAP for both its business and end-consumer operations reflects the company’s commitment to reshaping the consumer-brand interaction landscape […]
News
collectID Rebrands to Introduce ZATAP, a Revolutionary App Experience
collectID, a leading “phygital” platform for connecting physical products to the digital realm, announced this week the launch of their new and improved app, ZATAP. This rebranding is part of collectID’s mission to redefine how consumers connect with their favorite brands and find joy in their products. David Geisser, CEO and co-founder of collectID, said, […]
-
News
Sports Pro Live Conference in London: Exploring Key Themes and the Future of Sports
SportsPro Live, the annual conference and exhibition that brings together the biggest names in the sports industry, is back! Taking place in London this week on April 25-26, the event provides a unique opportunity for attendees to engage in thought-provoking discussions, share insights, and explore the latest trends and technologies shaping the future of sports. […]
News, Technology
What Are Digital Twins and How Do They Work? The Power of Two
In the Web 3.0 world, the idea of the “Digital Twin” is increasing in popularity and usage. Digital twins are a powerful tool for companies and marketers to understand and improve their products, processes, and services. By creating a digital replica of a physical product or system, companies can gain valuable insights into how that […]
News, Technology
8 Reasons Why Marketers Should Use Web3 for Brand Building
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] We live in a time where technology is rapidly developing and brands must continually adapt to the latest technologies to be innovative, appeal to consumers, and stay ahead of the competition. The latest of these is Web 3.0, or Web3. Web3 provides marketers with a unique opportunity to […]
News, Technology
The Hidden Dangers of Consumer Products: What Are CPGs and How to Keep Your Family Safe
So what are CPGs? A consumer packaged good (CPG) is an item frequently used, consumed, and replaced by everyday consumers. CPGs are typically produced by large consumer goods companies and sold through a variety of retail channels, including brick-and-mortar stores and online retailers. The CPG market is constantly changing with emerging trends, and many CPG […]
