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Sports
Beyond the Scoreboard: The Social Impact of Sports Partnerships
Sports have always been linked with the power to bring people together, from a shared love of an individual player or team to moments of international sporting celebration. But it’s not always just about the score – there are even more meaningful ways that sports can influence social change and create a lasting impact on […]
Partnerships & Projects, Sports
FC Zürich Partners with collectID
FC Zürich brings innovation to the Swiss Super League through a partnership with collectID, where they offer unique content for fans through smart jerseys for the 23/24 football season. ZÜRICH, SWITZERLAND | September 21, 2023 | FC Zürich partners with collectID to offer smart jerseys for their fans, an innovation that combines NFC and blockchain […]
Fashion, Sports
Sneaker Culture: Authenticity, Hype, and Evolution in Athletic Footwear
As time has progressed, so too has the relationship between sports fanatics and sneaker design. Today, when it comes to athletic footwear, many are following trends set by some of their favorite athletes who not only showcase the latest designs but also influence an entire culture around sporting sneakers that continues to evolve with every […]
Sports, Technology
Game, Set, Tech: How Technology is Transforming the Tennis Experience
The US Open is now in full swing, and with technology advancing at an ever-accelerating pace, its influence on the tournament has never been more pronounced. Join us as we delve into how technology is revolutionizing experiences for spectators and players alike! How Technology is Enhancing the Fan Experience As technology continues to advance, it’s […]
Sports
From Teams to Icons: The Evolution of Sports Fandom
Gen Z and Gen Alpha Sports Fans Shifting Their Loyalty from Teams to Players A Changing Tradition Sports fandom has long been synonymous with unwavering team loyalty and passionate support for one’s favorite teams. However, during recent years a lot of change occurred and with change a noticeable trend has emerged, especially among sports fans […]
Sports
Championing Inclusivity: Tech’s Role in Amplifying Fan Engagement at the Women’s World Cup
As technology continues to enhance the sports experience, it’s no surprise that new innovations will be leading the way in terms of fan engagement at major events. With the 2023 FIFA Women’s World Cup well underway, all eyes are on how this tournament will elevate fan engagement in women’s soccer. Different technologies provide powerful tools […]