REVEALING DIGITAL KNOWLEDGE
Sports, Technology
Fan Data 101: Your Ticket to Crafting Irresistible Experiences and Engaging Your Fans
In the sports industry, using fan data to craft engaging experiences is becoming an increasingly popular conversation. Having a deep understanding of your fan base’s unique wants, needs, and interests is an invaluable resource not to be overlooked. Whether it’s leveraging ticket sales insights or developing personalized communication strategies — diving into the depths of […]
Insights & Analysis, Technology
Top 7 Phygital Trends to Watch in 2024
As marketers, it’s important that we stay ahead of the curve when it comes to emerging trends. In an ever-changing media landscape, those who are able to identify and capitalize on new technologies stand the best chance of keeping up with consumer demand – and even gaining a competitive edge in their markets. That’s why […]
Technology
Phygital Innovation: The Top 3 Benefits of Merging the Physical and Digital Worlds
Phygital tech is blasting through traditional customer-business interactions, fusing physical items with their digital counterparts to provide enhanced value and tailored experiences. In this post, you’ll learn what phygital is, what it does, and how it’s shaking up different industries. What does Phygital mean? As the name suggests, phygital is the combination of physical and […]
Fashion, Technology
Elevate Your Shoe Game: The Next Big Technology Shaping the Sneaker Market
In an industry marked by evolution, it can be a challenge to stay ahead of the curve. New technologies and changes in the sneaker market can dictate the latest trends and influence the customer experience. If you’re looking for insight into how technology affects the sneaker game, look no further. In this blog post, we […]
Fashion, Partnerships & Projects, Technology
Embracing the Future: How Hugo Boss is Revolutionizing Fashion through Technology
As technology continuously evolves, businesses from all industries have had to adapt their products and services to stay relevant. We’ve seen this embraced across the board with the increasing use of automation systems and the move towards more digital-based approaches when it comes to customer engagement. Nowhere is this more apparent than within fashion, where […]
Technology
NFT Video Games: Sony Files Patent for NFT and Blockchain Technology in Gaming
Understanding NFTs and Blockchain in Video Games What are NFTs? Non-fungible tokens (NFTs) are digital assets that represent unique items or content, making them ideal for use in video games. Unlike cryptocurrencies like Bitcoin, which are fungible and can be exchanged for one another, NFTs cannot be exchanged on a one-to-one basis. Each NFT has […]