REVEALING DIGITAL KNOWLEDGE
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Atlético Mineiro equips 120 000 football jerseys with collectID blockchain-connected NFC tags
The new jersey will be the second-largest release of football jerseys in the world. collectID is pleased to announce the partnership with Clube Atlético Mineiro, one of Brazil’s oldest and best-supported football clubs. The new jersey is the winner of Atlético Mineiro’s “Manto Da Massa 113” design contest to celebrate the club’s 113th anniversary. A […]
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FC St. Gallen announces innovative legend-jersey
collectID works together with FC St. Gallen on a limited edition jersey. Unique technology: with the swiss technology startup collectID, the club FC St.Gallen 1879 will release a jersey that is connected to the blockchain. This jersey is dedicated to the club legend Marc Zellweger. With an integrated NFC chip, the jersey becomes tamper-proof and […]
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Connecting merchandise with digital content offers a significant added-value
Interview with Fabian With, Head of Merchandising at FC St. Gallen 1879. What is the meaning of digitalization for FC St.Gallen? How did it evolve recently (especially due to COVID-19)? We have been pursuing a digital fan strategy for quite some time. We look at fans from a holistic perspective and try to understand their […]
Luxury, Uncategorized
Fight Club: Ousting Fakes With the Tech That Powers Bitcoin
The Daily Hodl writes about how collectID anti-counterfeit solution will revolutionize the fashion industry. They say that when you buy a Louis Vuitton you don’t just buy an item of good quality. Of course, the leather is soft, the logo is flashy and the price tag can be off-putting. However, you also buy the service […]
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NFC Forum unveils 2020 NFC Innovation Award finalists
collectID among the finalists of 2020 NFC Innovation Award The NFC Forum announced today the 2020 NFC Forum Innovation Awards finalists: 15 finalists were selected from 90 entries from around the world. collectID and Identiv were nominated for the finals in the category “Most innovative use of NFC”. The NFC Forum and its Innovation Awards […]
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Rubirosa
Sneaker brand enhances customer engagement and first-party data collection. collectID helps the high-quality Swiss sneaker brand RUBIROSA engage with their community, create valuable data, and communicate their climate-positive strategy. The peculiarity of this project: RUBIROSA mainly sells its products indirectly through local retail stores. collectID generates missing first-party data for RUBIROSA while supporting those retail […]