REVEALING DIGITAL KNOWLEDGE
Technology
Paid Search in the Era of ChatGPT: How the Future of Online Advertising is Changing
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] The rise of ChatGPT technology has caught the attention of companies and advertisers alike. With the integration of ChatGPT into search engines, the way we search for information and interact with search engines is undergoing a significant change. This shift is forcing companies to re-evaluate their paid search […]
Sports
The Evolution of the Sports Sponsorship Marketing Strategy: From Simple Signage to Tech-Driven Partnerships
Sports sponsorships have come a long way since the first recorded instances of product placement and signage at sporting events in the late 19th century. According to Statista, the global sports sponsorship market was worth an estimated 57 billion U.S. dollars in 2020 and is expected to grow to almost 90 billion U.S. dollars by […]
Technology
Protecting Yourself from Fake Food Scams: The Role of Anti-counterfeiting Technology
Nowadays, we live in a time where technology is more advanced than ever before. We have access to virtual reality worlds and autonomous vehicles, but one particular area where technology has taken over is food production. With advances in 3D printing, artificial intelligence, and biotechnology, it’s now possible to easily create realistic-looking products that are […]
Fashion
Taking Daily Fashion to the Next Level
As people grow more conscious of all the products they buy, the fashion industry is no exception and fashion brands are seeking new and innovative ways to meaninfully connect with consumers. If you want to find out how technology can benefit you in the fashion world, keep reading this article. As explored in our last […]
Technology
Can you Sell AI-Generated Images? Probably not
AI-generated art has been a rapidly growing trend in recent years. With advancements in technology, AI algorithms can now generate images, videos, music, and other forms of creative content. However, as this new market develops, it raises important questions about copyright laws and the ownership of these AI-generated works. 1/ As I learned more about […]
Sports
5 Ways ESTAC Troyes Leveled up their Fan Engagement This Season
As the French national team just competed in their second World Cup Championship in a row, there is no doubt France is one of the best football countries. The deep-rooted history and ongoing success of the French national team have driven the popularity of football in France to new heights, making the sport an integral […]
