Fancard Drives Vinyl Preorders And Wallet Pass Sign Ups for Nipsey Hussle
Client: Atlantic Records
Artist: Nipsey Hussle
Product: NFC Fancard
Fan Experience
Nipsey Hussle’s team used ZATAP for his release of the posthumous album “Prolific“, a collaborative album with Bino Rideaux, and created an NFC Fancard available both in person at The Marathon Stores in LA and shipped directly to fans. Tapping the card led fans to an exclusive store page to preorder the “Prolific (Marathon Exclusive Dark Blue) Vinyl”, with sales counting towards the charts through Atlantic’s D2C channels. Fans could also add the “Prolific” wallet pass to their Apple or Google Wallet, giving Nipsey Hussle’s team the data infrastructure to send push notifications and establish a direct relationship with fans.
Results
- The NFC Fancard drove exclusive vinyl preorders, with sales counting towards the charts.
- Fans who added the wallet pass stayed connected to Nipsey Hussle’s team for future updates, turning a one-time purchase into an ongoing channel.
- Omnichannel experience: Distributing the card both at Marathon Stores giving fans access to buy from D2C, combined an in-person retail activation with digital channels.
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Sony Music Entertainment Germany & Reezy
Industry: Music & Entertainment
Reezy’s NFC Card Turned a Release into an Interactive Fan Experience & Helped Go Number 1
Reezy, along with his team TEENAGER FOREVER ENT. and Sony Music Entertainment Germany, used ZATAP's technology to release his new album "RAHEEM". Alongside traditional formats like vinyl, fans can purchase a physical NFC card, the “RAHEEM Battlepass”, that unlocks an interactive experience around his new album.
Client: Universal Music Group Central Europe & Montez
Industry: Music & Entertainment
Sell Before Release – Chart When the Album Drops
Montez, one of Germany's leading hip hop artists, used ZATAP's technology to create an NFC Mini CD for his new album "So ist das mit dem Glück". Instead of shipping a finished album, the Mini CD was sold on tour before the album was released. The experience contained a personal message from Montez, a video promoting the new album, and a countdown to the release date on August 21st.
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Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
