FASHION MEETS THE METAVERSE

In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.

SUPERFAN ENGAGEMENT WITH PHYGITAL MERCHANDISE

Universal Music Switzerland and Swiss rapper EAZ elevated fan engagement with the "Liquor Store" t-shirt, designed to create hype for the artist's new album and connect with superfans. Buyers who unlocked the digital twin enjoyed exclusive content and special opportunities in anticipation of the album drop.

THE FIRST PHYGITAL LOYALTY JERSEY OF LATIN AMERICA

Atlético Mineiro generated more than 15,000 additional app downloads and sign-ups and increased revenue by creating the first living jersey of Latin America.

GAMIFIED & STREAMLINED STADIUM ENTRY WITH MERCHANDISE

FC St.Gallen revolutionized stadium entry with their innovative Ticket Scarf, seamlessly integrating fan engagement, efficiency, and merchandise desirability.

ELEVATING FAN ENGAGEMENT IN FORMULA 1

The BWT Alpine F1 Team, Kappa France and ZATAP teamed up to present a limited edition jersey equipped with ZATAP technology and introduced Alpine Fan Tokens from Binance, which were claimed by 20.7% of the phygital jersey buyers.

RETIRING A LEGEND WITH PHYGITAL STORYTELLING

The Nashville Predators transformed Pekka Rinne’s retirement jersey into a direct communication and sales channel, with 22% of fans allowing for targeted marketing and offers from the club and its sponsors.

FOSTERING TRANSPARENCY & INNOVATION IN FASHION

Discover how the high-end, ready-to-wear Swiss fashion brand ELLYHA differentiated themselves by embracing transparency and circular business practices in collaboration with ZATAP, fully complying with the EU Digital Product Passport regulation while fostering brand loyalty and community engagement.

HONORING A CLUB LEGEND

RSC Anderlecht and ZATAP have teamed up to celebrate the 80th birthday of club legend Paul Van Himst by launching a phygital memory jersey linked to an innovative web-based solution.

EMPOWERING GLOBAL BRANDS

EMPOWERING GLOBAL BRANDS

EMPOWERING GLOBAL BRANDS

EMPOWERING GLOBAL BRANDS

EMPOWERING GLOBAL BRANDS

EMPOWERING GLOBAL BRANDS

EMPOWERING GLOBAL BRANDS

EMPOWERING GLOBAL BRANDS

EMPOWERING GLOBAL BRANDS

EMPOWERING GLOBAL BRANDS

EMPOWERING GLOBAL BRANDS

EMPOWERING GLOBAL BRANDS

SELECT CATEGORY

Client: Wacken Open Air - the world's largest heavy metal festival
Industry: Music & Entertainment

NFC HOODIE WITH GOLDEN TICKET

The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
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Client: Universal Music Group & Samu Haber
Industry: Music & Entertainment

Unique Birthday Party Invitation

Samu Haber has released his new single, “23,” and, alongside it, launched a special album bundle that includes a birthday invitation card for his fans.
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Client: CD Leganés
Industry: Sports

FAN SCARF TO UNLOCK ONSITE MYSTERY BOX

Fans arriving at the CD Leganés stadium discovered a “mystery box.” The twist: By tapping their scarf on the NFC scanner at the entrance, each fan had the chance to unlock the box and reveal a surprise from the club.
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Client: Hugo Boss
Industry: Fashion

Fashion Meets the Metaverse

In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.
Read more
Client: Sony Music
Industry: Music & Entertainment

Dynamic Fan Experience on Phygital Album

Sony Music and Jean-Michel Jarre have redefined the music experience with an innovative CD and vinyl record that offers more than just timeless sound.
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Client: TSG 1899 Hoffenheim
Industry: Sports

A Piece of Club History in every Fan Scarf

When TSG Hoffenheim set out to commemorate their 125th anniversary, they knew they needed something extraordinary to honor their rich history and loyal fans.
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