In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.

Universal Music Switzerland and Swiss rapper EAZ elevated fan engagement with the "Liquor Store" t-shirt, designed to create hype for the artist's new album and connect with superfans. Buyers who unlocked the digital twin enjoyed exclusive content and special opportunities in anticipation of the album drop.

Atlético Mineiro generated more than 15,000 additional app downloads and sign-ups and increased revenue by creating the first living jersey of Latin America.

FC St.Gallen revolutionized stadium entry with their innovative Ticket Scarf, seamlessly integrating fan engagement, efficiency, and merchandise desirability.

The BWT Alpine F1 Team, Kappa France and ZATAP teamed up to present a limited edition jersey equipped with ZATAP technology and introduced Alpine Fan Tokens from Binance, which were claimed by 20.7% of the phygital jersey buyers.

The Nashville Predators transformed Pekka Rinne’s retirement jersey into a direct communication and sales channel, with 22% of fans allowing for targeted marketing and offers from the club and its sponsors.