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Challange
Elevate Fan Involvement and Enjoyment during Mexican Grand Prix
The BWT Alpine F1 team wanted to offer greater value to their partner, Binance, and to amplify the number of tokens claimed through innovative technology, thereby enhancing overall engagement and interaction.
Solution
Digital Twin with an Exclusive Experience
The jerseys were equipped with ZATAP technology, incorporating an encrypted NFC tag that gave each jersey a unique ID, scannable with any smartphone. This technology linked the physical jersey with a digital twin in the form of a non-fungible token (NFT) on the blockchain, unlocking exclusive experiences for fans.
Results
Blockchain & NFC for Unique Phygital Experience
For fans, the benefits of this phygital jersey were multifaceted. By tapping the NFC tag, fans get access to exclusive experiences, such as meet-and-greets with drivers and insights from the team’s engineers.
As a loyalty bonus, fans also received Alpine Fan Tokens from Binance. This ongoing activation strategy, beginning weeks before the Mexican GP, ensured continuous fan excitement and engagement, showcasing the potential of combining digital innovation with fan merchandising to create a more dynamic and interactive fan experience.
CASE II
Memory Product
One Tap Away from Relieving Moments.
With ZATAP, unforgettable moments like a winning goal or an artist’s performance are cherished forever and stored on the blockchain.