ZATAP, the leading phygital platform, is thrilled to announce the integration of an innovative gamification feature into the fan scarves of First Division Swiss football club FC St.Gallen 1879. St.Gallen is the first sports club to offer its season subscription in the form of a scarf, and the gamification feature is set to elevate the fan experience even further.
With this latest enhancement, scarf owners will now have the opportunity to embark on a journey of fun and competition, earning badges and points by completing various activities tied to their support for FC St.Gallen 1879. Among these activities, fans can accumulate points by seamlessly connecting their scarves to match tickets through ZATAP’s NFC technology and by attending games throughout the season – each tap of their scarf at the stadium entrance counts towards their tally. Fans can also earn points by adding other FCSG merchandise to their collection in the ZATAP app.
At the end of the season, the top three performers on the leaderboard will win exclusive prizes. The fan sitting proudly atop the leaderboard will be granted an FCSG annual season ticket for the upcoming season, while the second and third-place winners will receive the brand-new FCSG Home Jersey 2024/25 and FCSG Away Jersey 2024/25 before their public release dates.
“This gamification feature represents our commitment to revolutionizing the fan experience,” said David Geisser, CEO & Co-Founder of ZATAP. “By seamlessly integrating technology with the passion of football fandom, we aim to create unforgettable memories and deeper connections between supporters and their beloved club.” FCSG season ticket holders are encouraged to download the ZATAP app and connect their scarves to start earning points and climbing the leaderboard.
“As the first sports club to offer season subscriptions in the form of scarves, this new feature is a testament to our dedication to crafting memorable moments for our fans, reinforcing FCSG’s position as a pioneer in leveraging technology to connect with our fans,” said Sandro Dal Farra, Head of Digital & ICT at FC St.Gallen 1879.
For more information about ZATAP and its innovative solutions, visit zatap.io.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to make people happy by connecting physical products with the digital dimension, creating an immersive phygital experience for consumers and fans. With offices in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atlético Mineiro, AS Monaco, and the Nashville Predators from the NHL.
About FC St.Gallen 1879
FC St.Gallen 1879 is a renowned and historic football club based in St.Gallen, Switzerland. Established in 1879, the club is the oldest club still in existence in Swiss football. Over the years, FC St.Gallen 1879 has demonstrated exceptional performance and cemented its position as one of the country’s most beloved football teams. With a passionate fan base and a commitment to excellence both on and off the field, FC St.Gallen 1879 continues to play a significant role in shaping the football landscape in Switzerland. For club-related news and updates, visit www.fcsg.ch.
