Client: Truworks
Artist: CRO
Product: Fan Pass (NFC Lanyard)
Fan Experience
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his recent festival fan pass. By simply tapping their phone, fans could access:
- Exclusive footage from the latest festival tour
- Pre-access to offers and information regarding the tour
Results
- High initial interaction resulting in a product interaction rate of 59%
- Fan Pass was updated after every tour stop making it an ongoing companion
- Generated ongoing engagement resulting in an average repeat-tapping rate of 3×
- Future sales channel for upcoming products
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Wacken Open Air - the world's largest heavy metal festival
Industry: Music & Entertainment
NFC Hoodie with Golden Ticket
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
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Client: Sony Music Entertainment & Roland Kaiser
Industry: Music & Entertainment
NFC Fan Pass With Access To Mini Game
Roland Kaiser, one of Germany’s most beloved schlager artists, released his new album “Marathon” as a special fan bundle including a Fan Pass in the form of an NFC lanyard.
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Client: Universal Music Group & Samu Haber
Industry: Music & Entertainment
Unique Birthday Party Invitation
Samu Haber has released his new single, “23,” and, alongside it, launched a special album bundle that includes a birthday invitation card for his fans.
