Client: Vasco da Gama SAF
Product: Jersey
Fan Experience
Vasco da Gama SAF dropped their 3rd jersey, designed by Kappa, to celebrate the 80th anniversary of their Campeão de Terra e Mar title. Each shirt includes an embedded NFC tag powered by ZATAP, and fans who tapped their shirt were instantly redirected to download the newly launched app to unlock:
- Authenticity verification (important for the local market)
- Exclusive content, secret perks & discounts (available only through the new Vasco mobile app)
Results
- Elevated the jersey fan experience by extending it into the digital world
- Thousands of app downloads from fans who bought the jersey
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Truworks & CRO
Industry: Music & Entertainment
Tour Memories In A Lanyard
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his recent festival fan pass.
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Client: Wacken Open Air - the world's largest heavy metal festival
Industry: Music & Entertainment
NFC Hoodie with Golden Ticket
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
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Client: Sony Music Entertainment & Roland Kaiser
Industry: Music & Entertainment
NFC Fan Pass With Access To Mini Game
Roland Kaiser, one of Germany’s most beloved schlager artists, released his new album “Marathon” as a special fan bundle including a Fan Pass in the form of an NFC lanyard.
