Client: FC Porto
Product: Jersey
Fan Experience
The FC Porto 1983/84 replica is back, a season that made history: the club’s first European final, the birth of its mystique around the number 2, and the debut of Portugal’s first sponsored jersey. By simply tapping a smartphone on the NFC tag beneath the FC Porto crest, fans can:
- Unlock exclusive digital content including interviews of former players, behind-the-scenes stories, and much more
- Relive the history of FC Porto, ensuring this legacy continues to inspire
Results
- Sales success: On the first day of the release, the club sold almost as many jerseys as they did when launching the home jersey (the best-selling product of the year).
- Users who interacted with the product did so an average of 5 times.
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Universal Music Group Central Europe & CRO
Industry: Music & Entertainment
NFC Plush Drives Long-Term Engagement
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his "Crodies". These plush collectibles have a ZATAP NFC tag inside and come in six different colors. Each color represents a certain topic (i.e. red = "love", green = "hope", or purple = "joy") and each color gives buyers access to a unique experience.
Client: Sony Music Entertainment Germany & Clueso
Industry: Music & Entertainment
New Chart-Eligible Music Format – Mini NFC-Cassette
It looks like a small version of an old-school cassette and has a tiny NFC tag inside. When fans tap it with their smartphone, they instantly unlock a digital hub filled with content from the artist and the released album. This new music format has already been approved for the charts in Germany and the United Kingdom, US charts will follow soon.
Client: Warner Music France & Christopher Maé
Industry: Music & Entertainment
Why You Should Sell Cassettes in 2026
Fans received a bundle of a HOHNER harmonica and a physical cassette with an NFC tag embedded. But why are fans buying a cassette, assuming most of them don't own a cassette player anymore? Tapping the NFC tag with the smartphone unlocks exclusive studio videos and bonus tracks from the album Fête Foraine, turning this collectible into a living fan experience. The physical-digital connection transforms the act of owning music into an ongoing relationship between artist and fan.
