CARDI B captured 22.000+ New Fan IDs
Client: Atlantic Records (Warner Music Group)
Artist: Cardi B
Tour: Little Miss Drama Tour (US)
Product: XL NFC Tags and QR Codes on-site
Fan Experience
Fans attending Cardi B’s tour could tap NFC tags or scan QR codes integrated into roll-up banners and posters to enter an exclusive raffle and unlock access to limited-edition tour merch. Powered by ZATAP, the experience required no app download and was built in less than an hour.
Results
- Site visits: 42,092
- Reached fans: 27,568
- New fan IDs: 22,626 (82.1% converrsion)
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Warner Music France & Christopher Maé
Industry: Music & Entertainment
Why You Should Sell Cassettes in 2026
Fans attending Cardi B's tour could tap NFC tags or scan QR codes integrated into roll-up banners and posters to enter an exclusive raffle and unlock access to limited-edition tour merch. Powered by ZATAP, the experience required no app download and was built in less than an hour.
Client: Truworks & CRO
Industry: Music & Entertainment
Tour Memories In A Lanyard
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his recent festival fan pass.
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Client: Sony Music Entertainment & Royal Sorrow
Industry: Music & Entertainment
NFC-Giveaway to Strengthen Bond with Fans
The rising Finnish heavy metal band Royal Sorrow realized that building a real fanbase starts with genuine community engagement. After their latest festival concerts, they gave away ZATAP-powered NFC-keychains
