Why You Should Sell Cassettes in 2026
Client: Warner Music France
Artist: Christopher Maé
Album: Fête Foraine
Product: NFC-Cassette and Harmonica – Fête Foraine Bundle
Fan Experience
Fans received a bundle of a HOHNER harmonica and a physical cassette with an NFC tag embedded. But why are fans buying a cassette, assuming most of them don’t own a cassette player anymore?
Tapping the NFC tag with the smartphone unlocks exclusive studio videos and bonus tracks from the album Fête Foraine, turning this collectible into a living fan experience. The physical-digital connection transforms the act of owning music into an ongoing relationship between artist and fan.
Results
- #3 on the French album charts
- 55% tapping rate: More than 1 in 2 buyers engaged with the product after the purchase
- 92% music download rate among those who tapped (fans want to own the music)
- Most fans don’t own a cassette recorder, but they bough the product because of the extra benefits the NFC offers
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Atlantic Records & Cardi B
Industry: Music & Entertainment
CARDI B captured 22.000+ new fan IDs
Fans attending Cardi B's tour could tap NFC tags or scan QR codes integrated into roll-up banners and posters to enter an exclusive raffle and unlock access to limited-edition tour merch. Powered by ZATAP, the experience required no app download and was built in less than an hour.
Client: Truworks & CRO
Industry: Music & Entertainment
Tour Memories In A Lanyard
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his recent festival fan pass.
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Client: Sony Music Entertainment & Royal Sorrow
Industry: Music & Entertainment
NFC-Giveaway to Strengthen Bond with Fans
The rising Finnish heavy metal band Royal Sorrow realized that building a real fanbase starts with genuine community engagement. After their latest festival concerts, they gave away ZATAP-powered NFC-keychains
