Client: Red Star Merchandise
Artist: Ben Folds
Product: NFC T-Shirt
What happened?
US artist Ben Folds and his team used ZATAP technology on an overstock T-shirt. They added the NFC tags post-production via heat transfer, created a simple fan experience (with the ZATAP Phygital Studio) that included a personal video from Ben, and re-released the NFC-enabled T-shirt.
Results
- T-shirt was sold for US$ 10 more than a regular T-shirt
- Part of the revenue went to charity for piano lessons to kids who don’t have access to music education or can’t afford it
- T-shirt became the best-selling merch item in Ben Folds’ shop
- Fans love the innovative product and shared it on socials (see comments)
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Sony Music Entertainment Germany & Electric Callboy
Industry: Music & Entertainment
NFC Fancard Tops The German Album Charts
Electric Callboy, one of Germany's biggest metalcore acts, used ZATAP's technology to release their new album “TANZNEID” as an NFC Fancard, which gives fans access to the full album and a rich fan experience
Client: Universal Music Group Central Europe & Helene Fischer
Industry: Music & Entertainment
NFC Children’s Book Expands Helene Fischer’s Brand To A New Generation
Helene Fischer, one of Germany's best-selling artists with over 20 million records sold, used ZATAP's technology for her first children's book, "Das große Vorlesebuch für die ganze Familie". By tapping the embedded NFC tag, fans can unlock exclusive digital bonus content, such as songs, videos, and coloring templates.
Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
