NFC Plush Drives Long-Term Engagement
Client: Universal Music Group Central Europe
Artist: CRO
Product: NFC-Plush Toy (“Crodie”)
Fan Experience
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his “Crodies”. These plush collectibles have a ZATAP NFC tag inside and come in six different colors. Each color represents a certain topic (i.e. red = “love”, green = “hope”, or purple = “joy”) and each color gives buyers access to a unique experience.
Fans keep their Crodie close to them and can tap it when they don’t feel well or need an energy boost (i.e. the red “love” Crodie activates self-love). The technology fosters continuous engagement between the artist CRO and his fan community.
The digital experience provides fans with the possibility to add a Crodie-Pass to their Apple or Google wallet to receive push-notifications from CRO and his team, and an opportunity to sign up for CRO’s newsletter.
Results
- The Crodies were sold out in a few hours and sold out again after they got restocked.
- Fans bought multiple Crodies, collect them (physically and virtually), and trade them on secondary markets (due to overdemand).
- The product serves as a platform to sell further products. Example: Fans who have added the product to their Apple or Google wallet received a message on Valentine’s Day, including the link to buy an exclusive Valentine’s Crodie.
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Sony Music Entertainment Germany & Electric Callboy
Industry: Music & Entertainment
NFC Fancard Tops The German Album Charts
Electric Callboy, one of Germany's biggest metalcore acts, used ZATAP's technology to release their new album “TANZNEID” as an NFC Fancard, which gives fans access to the full album and a rich fan experience
Client: Universal Music Group Central Europe & Helene Fischer
Industry: Music & Entertainment
NFC Children’s Book Expands Helene Fischer’s Brand To A New Generation
Helene Fischer, one of Germany's best-selling artists with over 20 million records sold, used ZATAP's technology for her first children's book, "Das große Vorlesebuch für die ganze Familie". By tapping the embedded NFC tag, fans can unlock exclusive digital bonus content, such as songs, videos, and coloring templates.
Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
