Smart Music Album – New Chart-Eligible Music Format
Client: Universal Music Group Central Europe
Artist: Only The Poets
Product: Smart Music Album
So… what is a Smart Music Album?
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with:
- Access to the full album (streaming and download)
- Exclusive behind-the-scenes videos
- Bonus tracks or alternate versions
- Artwork, galleries, lyric books
- Early access to releases
- Special fan rewards
- And dynamic content that artists and labels can update at any time
Results
- Fully chart-eligible in Germany and the UK
- No app download, no passwords or codes to enter – one simple tap brings you to the immersive experience
- This transforms a traditional music album into a living digital product, one that evolves and deepens the relationship between artists and their fans
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Universal Music Group Central Europe & CRO
Industry: Music & Entertainment
NFC Plush Drives Long-Term Engagement
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his "Crodies". These plush collectibles have a ZATAP NFC tag inside and come in six different colors. Each color represents a certain topic (i.e. red = "love", green = "hope", or purple = "joy") and each color gives buyers access to a unique experience.
Client: Sony Music Entertainment Germany & Clueso
Industry: Music & Entertainment
Mini NFC-Cassette – New Chart-Eligible Music Format
It looks like a small version of an old-school cassette and has a tiny NFC tag inside. When fans tap it with their smartphone, they instantly unlock a digital hub filled with content from the artist and the released album. This new music format has already been approved for the charts in Germany and the United Kingdom, US charts will follow soon.
Client: Sony Music Entertainment Germany
Industry: Music & Entertainment
Mini CD – New Chart-Eligible Music Format
To celebrate Y2K nostalgia, Sony Music Entertainment launched a series of mini CD keychains that double as interactive collectibles. Each of them can be opened to reveal a tiny mini CD embedded with an NFC tag.
