NFC Lanyard with Apple Wallet Fan Pass
Client: Universal Music Group Central Europe
Artist: Sarah Connor
Product: Fan Pass for Tour
Fan Experience
With her latest album Freigeistin, Sarah Connor released an exclusive phygital Fan Pass for her tour in the form of an NFC lanyard. The Fan Pass can be added to the fans’ Apple and Google Wallet by tapping the NFC inside the lanyard. It allows Sarah to send push notifications to her fans to inform them about important updates regarding the tour. Sarah updated the content on the Fan Pass for each tour stop and created ongoing engagement with her fans throughout the whole tour.
The Fan Pass provides fans with:
- Exclusive behind-the-scenes content delivered during the tour
- Real-time tour updates so fans never miss a moment
- Exclusive information about special entrance opportunities at the tour stops
Results
- More than 70% of fans interacted with their Fan Pass
- 75% of the fans added the Fan Pass to their wallet
- On average, a Fan Pass led to 6.72 interactions which is almost twice as much as the benchmark
- The Fan Pass strengthened the bond between Sarah Connor and her fans
- UMG and Sarah Connor acquired valuable first-party data insights to shape future campaigns
- The lanyard became a premium collectable with ongoing digital value
Other Success Stories
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physical and digital realms.
Client: Atlantic Records & Nipsey Hussle
Industry: Music & Entertainment
Fancard Drives Vinyl Preorders And Wallet Pass Sign Ups for Nipsey Hussle
Nipsey Hussle's team used ZATAP for his release of the posthumous album "Prolific", a collaborative album with Bino Rideaux, and created an NFC Fancard available both in person at The Marathon Stores in LA and shipped directly to fans. Tapping the card led fans to an exclusive store page to preorder the "Prolific (Marathon Exclusive Dark Blue) Vinyl”, with sales counting towards the charts through Atlantic's D2C channels.
Client: Sony Music Entertainment Germany & Reezy
Industry: Music & Entertainment
Reezy’s NFC Card Turned a Release into an Interactive Fan Experience & Helped Go Number 1
Reezy, along with his team TEENAGER FOREVER ENT. and Sony Music Entertainment Germany, used ZATAP's technology to release his new album "RAHEEM". Alongside traditional formats like vinyl, fans can purchase a physical NFC card, the “RAHEEM Battlepass”, that unlocks an interactive experience around his new album.
Client: Universal Music Group Central Europe & Montez
Industry: Music & Entertainment
Sell Before Release – Chart When the Album Drops
Montez, one of Germany's leading hip hop artists, used ZATAP's technology to create an NFC Mini CD for his new album "So ist das mit dem Glück". Instead of shipping a finished album, the Mini CD was sold on tour before the album was released. The experience contained a personal message from Montez, a video promoting the new album, and a countdown to the release date on August 21st.
