NFC Photo Book Gives Fans Access to the Album Making of “Hotel”
Client: Sony Music Entertainment Germany
Artist: Johannes Oerding
Product: NFC Photo Book
Fan Experience
Johannes Oerding created a limited edition NFC-enabled photo book for his new album “Hotel” using ZATAP. Spanning over 100 pages, the book goes far beyond the lyrics or other traditional album content, giving fans exclusive insight into Johannes’ travel diary, with photos, personal notes, and impressions from the journey that led to the album.
By tapping the integrated NFC tag, fans can unlock exclusive videos and early song demos. The physical book becomes a gateway to content that goes beyond what a standard album or booklet could offer, turning the purchase into a deeper, more personal connection with Johannes and the story behind “Hotel“.
Results
- The limited edition photo book combined a hand-signed collector’s item with exclusive digital content, creating a premium format for the most dedicated fans.
- The NFC tag gave fans access to exclusive videos and early song demos not available anywhere else, adding lasting value beyond the physical product.
- The format deepened the connection between Johannes and his fans by pairing personal, behind-the-scenes storytelling with music only accessible through the book.
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