REVEALING DIGITAL KNOWLEDGE
Sports
Revolutionizing NIL Deals: How collectID Technology Empowers Brands and College Athletes
Now more than ever before, the relationships between brands, college athletes, and their respective universities are becoming increasingly important as new legislation allows student-athletes to benefit financially from their name, image, and likeness (NIL). It is essential to create a win-win NIL partnership so both athletes and businesses can have an optimal experience. Moreover, we […]
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Insights & Analysis, Technology
Top 7 Phygital Trends to Watch in 2024
As marketers, it’s important that we stay ahead of the curve when it comes to emerging trends. In an ever-changing media landscape, those who are able to identify and capitalize on new technologies stand the best chance of keeping up with consumer demand – and even gaining a competitive edge in their markets. That’s why […]
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Technology
Phygital Innovation: The Top 3 Benefits of Merging the Physical and Digital Worlds
Phygital tech is blasting through traditional customer-business interactions, fusing physical items with their digital counterparts to provide enhanced value and tailored experiences. In this post, you’ll learn what phygital is, what it does, and how it’s shaking up different industries. What does Phygital mean? As the name suggests, phygital is the combination of physical and […]
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News
Sports Pro Live Conference in London: Exploring Key Themes and the Future of Sports
SportsPro Live, the annual conference and exhibition that brings together the biggest names in the sports industry, is back! Taking place in London this week on April 25-26, the event provides a unique opportunity for attendees to engage in thought-provoking discussions, share insights, and explore the latest trends and technologies shaping the future of sports. […]
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Fashion, Technology
Elevate Your Shoe Game: The Next Big Technology Shaping the Sneaker Market
In an industry marked by evolution, it can be a challenge to stay ahead of the curve. New technologies and changes in the sneaker market can dictate the latest trends and influence the customer experience. If you’re looking for insight into how technology affects the sneaker game, look no further. In this blog post, we […]
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Sports
The Sports Advertising Revolution: Digitally Enhanced Dasherboards and Phygital Products in the NHL
Welcome to the Future of Sports Advertising The world of sports advertising is constantly evolving, and the National Hockey League (NHL) is leading the way with the introduction of technologies like digitally enhanced dasherboards (DED). This revolutionary technology is set to transform the way we experience sports broadcasts, making them more engaging and tailored to […]
