REVEALING DIGITAL KNOWLEDGE
Insights & Analysis
One Tap Loyalty: Tap, Earn, & Enjoy
Preferences are constantly switching in today’s fast-paced digital world and as a result, loyalty programs are getting digital revamps to easily reward customers. Enter ‘One Tap Loyalty’ – blending contactless tech into loyalty programs for a seamless, engaging customer experience. So, what’s the value of one tap? The answer lies in the technology’s simplicity. One […]
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Partnerships & Projects
ZATAP Introduces Exciting Gamification Feature to Enhance Fan Experience with FC St.Gallen 1879 Ticketing Scarves
ZATAP, the leading phygital platform, is thrilled to announce the integration of an innovative gamification feature into the fan scarves of First Division Swiss football club FC St.Gallen 1879. St.Gallen is the first sports club to offer its season subscription in the form of a scarf, and the gamification feature is set to elevate the […]
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Insights & Analysis
The Undeniable Power of Behind-the-Scenes Content: Building Connections and Brand Authenticity
In the digital era, the everyday consumer is constantly bombarded with polished ads and PR spins, creating a desire for something different and real. Content that pulls back the curtain and invites the audience into the inner workings of a brand, artist, or team, creating a deeper connection and fostering an environment of trust and […]
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Insights & Analysis
Beyond Discounts: Embracing Experiential Rewards for B2C Loyalty
Loyalty is key in any business-consumer relationship. Yet, the old beat of buy-and-earn is making room for a mix of unique experiences, creating a deeper bond with customers. In this look at how B2C loyalty is changing, we see businesses moving beyond basic discounts to experiential rewards that strike the right chord in customer loyalty. […]
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Fashion
Instant Rewards Tactics Every Business Needs to Know
In the world of business-to-consumer (B2C) commerce, it’s not just about making a sale. It’s about forging a connection, earning loyalty, and leaving a memorable impression that lasts far beyond the checkout. Enter instant rewards—a powerful tool that’s revolutionizing this dynamic. Instant rewards turn ordinary transactions into opportunities for instant gratification and lasting fulfillment. This […]
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Uncategorized
Building Brand Loyalty Through 5 Quick Engagement Tactics
In a crowded digital marketplace, capturing customers isn’t just a matter of delivering a great product or service—it’s about building a relationship. Building brand loyalty marks the difference between a one-time purchaser and a lifelong advocate for your brand. But in an age where options are limitless, and attention spans are thin, how does a […]
