REVEALING DIGITAL KNOWLEDGE
Sports
Phygital Marketing in Sports: Benefits and Best Practices Revealed
Introduction What is Phygital Marketing? Before we delve into corner kicks and goal celebrations, let’s kick off with the basics. Phygital Marketing is the star player that unites the physical and digital worlds, creating an immersive experience. Picture this: walking into the stadium of AC Milan wearing and Rafael Leão jersey, and seeing his stats […]
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Uncategorized
The Power of Personalization: Customization and Personalized Experiences in Fashion
Customization and made-to-order products have become the new standard in today’s fashion industry. Consumers are no longer satisfied with picking items off retail racks – they want custom looks that reflect their personal style or experiences that are completely unique and tailored just for them. Additionally, they want products that deliver utility beyond their practical […]
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Sports
Sports Marketing in the Off-Season: 5 Winning Strategies to Keep Fans Engaged Year-Round
June is considered by many to be the greatest month for sports but now that we are halfway through the month, the 2022-23 season for some of the most popular sports leagues is either over or coming to a close. As a result, the buzz and excitement from fans will slowly fade until the next […]
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Technology
Apple is Going Phygital: Embracing the Future with Vision Pro
The Dawn of the Phygital Era Leading the frontier of technology innovation, Apple is launching us into the dawn of the ‘phygital’ era with its latest groundbreaking device, the Apple Vision Pro. The term ‘phygital’—a blend of ‘physical’ and ‘digital’—symbolizes experiences that seamlessly blend the tangible and virtual worlds. At a price point of $3,499, […]
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Technology
Decoding the Future of Connectivity: NFC, NFT, and NFC-enabled NFTs
In an era of rapid digital transformation, technologies like Near Field Communication (NFC), Non-Fungible Tokens (NFTs), and NFC-enabled NFTs are making significant waves. These buzzwords have garnered attention and interest across industries, promising to reshape the way physical products interact with the digital world. Being new technologies, however, many people have skepticism. Are NFTs worth […]
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Sports, Technology
Fan Data 101: Your Ticket to Crafting Irresistible Experiences and Engaging Your Fans
In the sports industry, using fan data to craft engaging experiences is becoming an increasingly popular conversation. Having a deep understanding of your fan base’s unique wants, needs, and interests is an invaluable resource not to be overlooked. Whether it’s leveraging ticket sales insights or developing personalized communication strategies — diving into the depths of […]
