Client: Red Star Merchandise
Artist: Ben Folds
Product: NFC T-Shirt
What happened?
US artist Ben Folds and his team used ZATAP technology on an overstock T-shirt. They added the NFC tags post-production via heat transfer, created a simple fan experience (with the ZATAP Phygital Studio) that included a personal video from Ben, and re-released the NFC-enabled T-shirt.
Results
- T-shirt was sold for US$ 10 more than a regular T-shirt
- Part of the revenue went to charity for piano lessons to kids who don’t have access to music education or can’t afford it
- T-shirt became the best-selling merch item in Ben Folds’ shop
- Fans love the innovative product and shared it on socials (see comments)
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
Client: Universal Music Group Central Europe & CRO
Industry: Music & Entertainment
NFC Plush Drives Long-Term Engagement
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his "Crodies". These plush collectibles have a ZATAP NFC tag inside and come in six different colors. Each color represents a certain topic (i.e. red = "love", green = "hope", or purple = "joy") and each color gives buyers access to a unique experience.
Client: Sony Music Entertainment Germany & Clueso
Industry: Music & Entertainment
Mini Cassette – New Chart-Eligible Music Format
It looks like a small version of an old-school cassette and has a tiny NFC tag inside. When fans tap it with their smartphone, they instantly unlock a digital hub filled with content from the artist and the released album. This new music format has already been approved for the charts in Germany and the United Kingdom, US charts will follow soon.
