Mini Cassette – New Chart-Eligible Music Format
Client: Sony Music Entertainment Germany
Artist: Clueso
Album: Deja Vu
Product: Mini Cassette
So… what is a Mini Cassette?
It looks like a small version of an old-school cassette and has a tiny NFC tag inside. When fans tap it with their smartphone, they instantly unlock a digital hub filled with:
- Access to the full album (download)
- Personal video message from the artist
- Album artwork, galleries, lyrics
- Newsletter sign-up to promote future merch, music releases, and tickets
Results
- Fully chart-eligible in Germany and the UK
- No app download, no passwords or codes to enter – one simple tap brings you to the immersive experience
- Product Tapping Rate: 65%
- Repeat Tapping Rate: 3.28
- Download Rate: 71.8%
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Atlantic Records & Nipsey Hussle
Industry: Music & Entertainment
Fancard Drives Vinyl Preorders And Wallet Pass Sign Ups for Nipsey Hussle
Nipsey Hussle's team used ZATAP for his release of the posthumous album "Prolific", a collaborative album with Bino Rideaux, and created an NFC Fancard available both in person at The Marathon Stores in LA and shipped directly to fans. Tapping the card led fans to an exclusive store page to preorder the "Prolific (Marathon Exclusive Dark Blue) Vinyl”, with sales counting towards the charts through Atlantic's D2C channels.
Client: Sony Music Entertainment Germany & Reezy
Industry: Music & Entertainment
Reezy’s NFC Card Turned a Release into an Interactive Fan Experience & Helped Go Number 1
Reezy, along with his team TEENAGER FOREVER ENT. and Sony Music Entertainment Germany, used ZATAP's technology to release his new album "RAHEEM". Alongside traditional formats like vinyl, fans can purchase a physical NFC card, the “RAHEEM Battlepass”, that unlocks an interactive experience around his new album.
Client: Universal Music Group Central Europe & Montez
Industry: Music & Entertainment
Sell Before Release – Chart When the Album Drops
Montez, one of Germany's leading hip hop artists, used ZATAP's technology to create an NFC Mini CD for his new album "So ist das mit dem Glück". Instead of shipping a finished album, the Mini CD was sold on tour before the album was released. The experience contained a personal message from Montez, a video promoting the new album, and a countdown to the release date on August 21st.
