Mini Cassette – New Chart-Eligible Music Format
Client: Sony Music Entertainment Germany
Artist: Clueso
Album: Deja Vu
Product: Mini Cassette
So… what is a Mini Cassette?
It looks like a small version of an old-school cassette and has a tiny NFC tag inside. When fans tap it with their smartphone, they instantly unlock a digital hub filled with:
- Access to the full album (download)
- Personal video message from the artist
- Album artwork, galleries, lyrics
- Newsletter sign-up to promote future merch, music releases, and tickets
Results
- Fully chart-eligible in Germany and the UK
- No app download, no passwords or codes to enter – one simple tap brings you to the immersive experience
- Product Tapping Rate: 65%
- Repeat Tapping Rate: 3.28
- Download Rate: 71.8%
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
Client: Universal Music Group Central Europe & CRO
Industry: Music & Entertainment
NFC Plush Drives Long-Term Engagement
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his "Crodies". These plush collectibles have a ZATAP NFC tag inside and come in six different colors. Each color represents a certain topic (i.e. red = "love", green = "hope", or purple = "joy") and each color gives buyers access to a unique experience.
Client: Sony Music Entertainment Germany
Industry: Music & Entertainment
Mini CD – New Chart-Eligible Music Format
To celebrate Y2K nostalgia, Sony Music Entertainment launched a series of mini CD keychains that double as interactive collectibles. Each of them can be opened to reveal a tiny mini CD embedded with an NFC tag.
