New Chart-Eligible Music Format – Mini NFC-Cassette
Client: Sony Music Entertainment Germany
Artist: Clueso
Album: Deja Vu
Product: Mini NFC-Cassette
So… what is a Mini NFC-Cassette?
It looks like a small version of an old-school cassette and has a tiny NFC tag inside. When fans tap it with their smartphone, they instantly unlock a digital hub filled with:
- Access to the full album (download)
- Personal video message from the artist
- Album artwork, galleries, lyrics
- Newsletter sign-up to promote future merch, music releases, and tickets
Results
- Fully chart-eligible in Germany and the UK
- No app download, no passwords or codes to enter – one simple tap brings you to the immersive experience
- Product Tapping Rate: 65%
- Repeat Tapping Rate: 3.28
- Download Rate: 71.8%
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Universal Music Group Central Europe & CRO
Industry: Music & Entertainment
NFC Plush Drives Long-Term Engagement
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his "Crodies". These plush collectibles have a ZATAP NFC tag inside and come in six different colors. Each color represents a certain topic (i.e. red = "love", green = "hope", or purple = "joy") and each color gives buyers access to a unique experience.
Client: Warner Music France & Christopher Maé
Industry: Music & Entertainment
Why You Should Sell Cassettes in 2026
Fans received a bundle of a HOHNER harmonica and a physical cassette with an NFC tag embedded. But why are fans buying a cassette, assuming most of them don't own a cassette player anymore? Tapping the NFC tag with the smartphone unlocks exclusive studio videos and bonus tracks from the album Fête Foraine, turning this collectible into a living fan experience. The physical-digital connection transforms the act of owning music into an ongoing relationship between artist and fan.
Client: Atlantic Records & Cardi B
Industry: Music & Entertainment
CARDI B captured 22.000+ new fan IDs
Fans attending Cardi B's tour could tap NFC tags or scan QR codes integrated into roll-up banners and posters to enter an exclusive raffle and unlock access to limited-edition tour merch, rewarding those who showed up in person. Powered by ZATAP, the experience required no app download and was built in less than an hour.
