Mini Cassette – New Chart-Eligible Music Format
Client: Sony Music Entertainment Germany
Artist: Clueso
Album: Deja Vu
Product: Mini Cassette
So… what is a Mini Cassette?
It looks like a small version of an old-school cassette and has a tiny NFC tag inside. When fans tap it with their smartphone, they instantly unlock a digital hub filled with:
- Access to the full album (download)
- Personal video message from the artist
- Album artwork, galleries, lyrics
- Newsletter sign-up to promote future merch, music releases, and tickets
Results
- Fully chart-eligible in Germany and the UK
- No app download, no passwords or codes to enter – one simple tap brings you to the immersive experience
- Product Tapping Rate: 65%
- Repeat Tapping Rate: 3.28
- Download Rate: 71.8%
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Sony Music Entertainment Germany & Electric Callboy
Industry: Music & Entertainment
NFC Fancard Tops The German Album Charts
Electric Callboy, one of Germany's biggest metalcore acts, used ZATAP's technology to release their new album “TANZNEID” as an NFC Fancard, which gives fans access to the full album and a rich fan experience
Client: Universal Music Group Central Europe & Helene Fischer
Industry: Music & Entertainment
NFC Children’s Book Expands Helene Fischer’s Brand To A New Generation
Helene Fischer, one of Germany's best-selling artists with over 20 million records sold, used ZATAP's technology for her first children's book, "Das große Vorlesebuch für die ganze Familie". By tapping the embedded NFC tag, fans can unlock exclusive digital bonus content, such as songs, videos, and coloring templates.
Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
