NFC Children’s Book Expands Helene Fischer’s Brand to a New Generation
Client: Universal Music Group Central Europe
Artist: Helene Fischer
Product: NFC-enabled Children’s Book
Fan Experience
Helene Fischer, one of Germany’s best-selling artists with over 20 million records sold, used ZATAP’s technology for her first children’s book, “Das große Vorlesebuch für die ganze Familie“. By tapping the embedded NFC tag, fans can unlock exclusive digital bonus content, such as songs, videos, and coloring templates. All of this can be updated at any time without changing the physical product, so the book keeps giving long after purchase. By creating a family product, Helene reaches children and parents who may not yet be core fans, planting her brand with the next generation of listeners at their most formative stage.
The digital experience invites buyers to subscribe to the Helene Fischer newsletter, capturing verified names, emails, and locations directly from purchasers, a particularly valuable data source since many books are sold indirectly through third-party retailers.
Results
- Fully chart-eligible in Germany and the The book entered the high-demand gifting category (birthdays, Christmas), expanding Helene’s commercial footprint beyond music and merchandise, with the NFC tag supporting a clear price premium over a standard book and opening the door to advertise further products via the digital extension.
- The NFC content flow built a direct, verified data relationship with buyers, a high-value CRM asset for future tours and releases in an era of shrinking third-party data.
- The product deepens fan loyalty across a new, younger audience while opening new commercial territory for the Helene Fischer brand.
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Atlantic Records & Nipsey Hussle
Industry: Music & Entertainment
Fancard Drives Vinyl Preorders And Wallet Pass Sign Ups for Nipsey Hussle
Nipsey Hussle's team used ZATAP for his release of the posthumous album "Prolific", a collaborative album with Bino Rideaux, and created an NFC Fancard available both in person at The Marathon Stores in LA and shipped directly to fans. Tapping the card led fans to an exclusive store page to preorder the "Prolific (Marathon Exclusive Dark Blue) Vinyl”, with sales counting towards the charts through Atlantic's D2C channels.
Client: Sony Music Entertainment Germany & Reezy
Industry: Music & Entertainment
Reezy’s NFC Card Turned a Release into an Interactive Fan Experience & Helped Go Number 1
Reezy, along with his team TEENAGER FOREVER ENT. and Sony Music Entertainment Germany, used ZATAP's technology to release his new album "RAHEEM". Alongside traditional formats like vinyl, fans can purchase a physical NFC card, the “RAHEEM Battlepass”, that unlocks an interactive experience around his new album.
Client: Universal Music Group Central Europe & Montez
Industry: Music & Entertainment
Sell Before Release – Chart When the Album Drops
Montez, one of Germany's leading hip hop artists, used ZATAP's technology to create an NFC Mini CD for his new album "So ist das mit dem Glück". Instead of shipping a finished album, the Mini CD was sold on tour before the album was released. The experience contained a personal message from Montez, a video promoting the new album, and a countdown to the release date on August 21st.
