NFC Children’s Book Expands Helene Fischer’s Brand To A New Generation
Client: Universal Music Group Central Europe
Artist: Helene Fischer
Product: NFC-enabled Children’s Book
Fan Experience
Helene Fischer, one of Germany’s best-selling artists with over 20 million records sold, used ZATAP’s technology for her first children’s book, “Das große Vorlesebuch für die ganze Familie“. By tapping the embedded NFC tag, fans can unlock exclusive digital bonus content, such as songs, videos, and coloring templates. All of this can be updated at any time without changing the physical product, so the book keeps giving long after purchase. By creating a family product, Helene reaches children and parents who may not yet be core fans, planting her brand with the next generation of listeners at their most formative stage.
The digital experience invites buyers to subscribe to the Helene Fischer newsletter, capturing verified names, emails, and locations directly from purchasers, a particularly valuable data source since many books are sold indirectly through third-party retailers.
Results
- Fully chart-eligible in Germany and the The book entered the high-demand gifting category (birthdays, Christmas), expanding Helene’s commercial footprint beyond music and merchandise, with the NFC tag supporting a clear price premium over a standard book and opening the door to advertise further products via the digital extension.
- The NFC content flow built a direct, verified data relationship with buyers, a high-value CRM asset for future tours and releases in an era of shrinking third-party data.
- The product deepens fan loyalty across a new, younger audience while opening new commercial territory for the Helene Fischer brand.
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