NFC Fan Pass with Access to Mini Game
Client: Sony Music Entertainment
Artist: Roland Kaiser
Product: Fan Pass (NFC Lanyard)
Fan Experience
Roland Kaiser, one of Germany’s most beloved schlager artists, released his new album “Marathon” as a special fan bundle including a Fan Pass in the form of an NFC lanyard. By tapping the lanyard with their smartphone, fans could access a mini game where they could “run a marathon”.
- It turns the album theme into an interactive experience.
- The activation demonstrates the flexibility of the ZATAP platform.
Results
- Thanks to encrypted NFC technology, the mini game link cannot be shared — access is granted exclusively through physical interaction with the fan pass.
- Ensured authenticity and fan exclusivity, while maintaining easy repeat access for genuine fans.
Other Success Stories
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Client: Atlantic Records & Nipsey Hussle
Industry: Music & Entertainment
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Client: Sony Music Entertainment Germany & Reezy
Industry: Music & Entertainment
Reezy’s NFC Card Turned a Release into an Interactive Fan Experience & Helped Go Number 1
Reezy, along with his team TEENAGER FOREVER ENT. and Sony Music Entertainment Germany, used ZATAP's technology to release his new album "RAHEEM". Alongside traditional formats like vinyl, fans can purchase a physical NFC card, the “RAHEEM Battlepass”, that unlocks an interactive experience around his new album.
Client: Universal Music Group Central Europe & Montez
Industry: Music & Entertainment
Sell Before Release – Chart When the Album Drops
Montez, one of Germany's leading hip hop artists, used ZATAP's technology to create an NFC Mini CD for his new album "So ist das mit dem Glück". Instead of shipping a finished album, the Mini CD was sold on tour before the album was released. The experience contained a personal message from Montez, a video promoting the new album, and a countdown to the release date on August 21st.
