NFC Fan Pass With Access To Mini Game
Client: Sony Music Entertainment
Artist: Roland Kaiser
Product: Fan Pass (NFC Lanyard)
Fan Experience
Roland Kaiser, one of Germany’s most beloved schlager artists, released his new album “Marathon” as a special fan bundle including a Fan Pass in the form of an NFC lanyard. By tapping the lanyard with their smartphone, fans could access a mini game where they could “run a marathon”.
- It turns the album theme into an interactive experience.
- The activation demonstrates the flexibility of the ZATAP platform.
Results
- Thanks to encrypted NFC technology, the mini game link cannot be shared — access is granted exclusively through physical interaction with the fan pass.
- Ensured authenticity and fan exclusivity, while maintaining easy repeat access for genuine fans.
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Client: Universal Music Group Central Europe & CRO
Industry: Music & Entertainment
NFC Plush Drives Long-Term Engagement
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his "Crodies". These plush collectibles have a ZATAP NFC tag inside and come in six different colors. Each color represents a certain topic (i.e. red = "love", green = "hope", or purple = "joy") and each color gives buyers access to a unique experience.
Client: Sony Music Entertainment Germany & Clueso
Industry: Music & Entertainment
New Chart-Eligible Music Format – Mini NFC-Cassette
It looks like a small version of an old-school cassette and has a tiny NFC tag inside. When fans tap it with their smartphone, they instantly unlock a digital hub filled with content from the artist and the released album. This new music format has already been approved for the charts in Germany and the United Kingdom, US charts will follow soon.
Client: Warner Music France & Christopher Maé
Industry: Music & Entertainment
Why You Should Sell Cassettes in 2026
Fans received a bundle of a HOHNER harmonica and a physical cassette with an NFC tag embedded. But why are fans buying a cassette, assuming most of them don't own a cassette player anymore? Tapping the NFC tag with the smartphone unlocks exclusive studio videos and bonus tracks from the album Fête Foraine, turning this collectible into a living fan experience. The physical-digital connection transforms the act of owning music into an ongoing relationship between artist and fan.
