NFC Hoodie with Golden Ticket
Client: Wacken Open Air – the world’s largest heavy metal festival
Product: High-quality NFC zipper hoodie
Fan Experience
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
- Exclusive highlight videos from the festival
- Behind-the-scenes content on the making of the hoodie
- Voucher code for the official Wacken e-commerce shop
- Unique digital serial number for each hoodie (e.g. #1/2500, #2/2500, …)
- Special Highlight: 6 hoodies carried the legendary Golden Ticket Experience (e.g. #666/2500), where fans discovered an exclusive Wacken experience and an upgraded voucher code.
Results
- Unique and interactive experience for fans
- Hoodies sold at a price premium
- Strengthened Wacken’s bond with loyal fans & merch buyers
- Valuable first-party data insights for future fan engagement
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Universal Music Group Central Europe & CRO
Industry: Music & Entertainment
NFC Plush Drives Long-Term Engagement
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his "Crodies". These plush collectibles have a ZATAP NFC tag inside and come in six different colors. Each color represents a certain topic (i.e. red = "love", green = "hope", or purple = "joy") and each color gives buyers access to a unique experience.
Client: Sony Music Entertainment Germany & Clueso
Industry: Music & Entertainment
New Chart-Eligible Music Format – Mini NFC-Cassette
It looks like a small version of an old-school cassette and has a tiny NFC tag inside. When fans tap it with their smartphone, they instantly unlock a digital hub filled with content from the artist and the released album. This new music format has already been approved for the charts in Germany and the United Kingdom, US charts will follow soon.
Client: Warner Music France & Christopher Maé
Industry: Music & Entertainment
Why You Should Sell Cassettes in 2026
Fans received a bundle of a HOHNER harmonica and a physical cassette with an NFC tag embedded. But why are fans buying a cassette, assuming most of them don't own a cassette player anymore? Tapping the NFC tag with the smartphone unlocks exclusive studio videos and bonus tracks from the album Fête Foraine, turning this collectible into a living fan experience. The physical-digital connection transforms the act of owning music into an ongoing relationship between artist and fan.
