NFC Hoodie with Golden Ticket
Client: Wacken Open Air – the world’s largest heavy metal festival
Product: High-quality NFC zipper hoodie
Fan Experience
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
- Exclusive highlight videos from the festival
- Behind-the-scenes content on the making of the hoodie
- Voucher code for the official Wacken e-commerce shop
- Unique digital serial number for each hoodie (e.g. #1/2500, #2/2500, …)
- Special Highlight: 6 hoodies carried the legendary Golden Ticket Experience (e.g. #666/2500), where fans discovered an exclusive Wacken experience and an upgraded voucher code.
Results
- Unique and interactive experience for fans
- Hoodies sold at a price premium
- Strengthened Wacken’s bond with loyal fans & merch buyers
- Valuable first-party data insights for future fan engagement
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Atlantic Records & Nipsey Hussle
Industry: Music & Entertainment
Fancard Drives Vinyl Preorders And Wallet Pass Sign Ups for Nipsey Hussle
Nipsey Hussle's team used ZATAP for his release of the posthumous album "Prolific", a collaborative album with Bino Rideaux, and created an NFC Fancard available both in person at The Marathon Stores in LA and shipped directly to fans. Tapping the card led fans to an exclusive store page to preorder the "Prolific (Marathon Exclusive Dark Blue) Vinyl”, with sales counting towards the charts through Atlantic's D2C channels.
Client: Sony Music Entertainment Germany & Reezy
Industry: Music & Entertainment
Reezy’s NFC Card Turned a Release into an Interactive Fan Experience & Helped Go Number 1
Reezy, along with his team TEENAGER FOREVER ENT. and Sony Music Entertainment Germany, used ZATAP's technology to release his new album "RAHEEM". Alongside traditional formats like vinyl, fans can purchase a physical NFC card, the “RAHEEM Battlepass”, that unlocks an interactive experience around his new album.
Client: Universal Music Group Central Europe & Montez
Industry: Music & Entertainment
Sell Before Release – Chart When the Album Drops
Montez, one of Germany's leading hip hop artists, used ZATAP's technology to create an NFC Mini CD for his new album "So ist das mit dem Glück". Instead of shipping a finished album, the Mini CD was sold on tour before the album was released. The experience contained a personal message from Montez, a video promoting the new album, and a countdown to the release date on August 21st.
