NFC Lanyard with Apple Wallet Fan Pass
Client: Universal Music Group Central Europe
Artist: Sarah Connor
Product: Fan Pass for Tour
Fan Experience
With her latest album Freigeistin, Sarah Connor released an exclusive phygital Fan Pass for her tour in the form of an NFC lanyard. The Fan Pass can be added to the fans’ Apple and Google Wallet by tapping the NFC inside the lanyard. It allows Sarah to send push notifications to her fans to inform them about important updates regarding the tour. Sarah updated the content on the Fan Pass for each tour stop and created ongoing engagement with her fans throughout the whole tour.
The Fan Pass provides fans with:
- Exclusive behind-the-scenes content delivered during the tour
- Real-time tour updates so fans never miss a moment
- Exclusive information about special entrance opportunities at the tour stops
Results
- More than 70% of fans interacted with their Fan Pass
- 75% of the fans added the Fan Pass to their wallet
- On average, a Fan Pass led to 6.72 interactions which is almost twice as much as the benchmark
- The Fan Pass strengthened the bond between Sarah Connor and her fans
- UMG and Sarah Connor acquired valuable first-party data insights to shape future campaigns
- The lanyard became a premium collectable with ongoing digital value
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Industry: Music & Entertainment
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Client: Universal Music Group Central Europe & Helene Fischer
Industry: Music & Entertainment
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Helene Fischer, one of Germany's best-selling artists with over 20 million records sold, used ZATAP's technology for her first children's book, "Das große Vorlesebuch für die ganze Familie". By tapping the embedded NFC tag, fans can unlock exclusive digital bonus content, such as songs, videos, and coloring templates.
Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
