Mini CD – New Chart-Eligible Music Format
Client: Sony Music Entertainment Germany
Artist: Mini CD (Iconic Albums Mini Series)
Fan Experience
Shortly before Christmas, Sony Music Entertainment launched a series of Mini CD keychains that double as interactive collectibles. They were sold through a dedicated Amazon Store. Each keychain opens to reveal a tiny Mini CD embedded with an NFC tag. Through the NFC interaction, fans can:
- Access the album directly by streaming it in the browser, downloading it, or opening it on their preferred streaming service
- View the full track list or lyrics from the original CD
- Take artist-related quizzes or watch exclusive video content
Results
- Successful rollout of a new, chart-eligible music format
- Strong community building and audience development (newsletter sign-ups)
- Empowers collection of first-party data of fans – which labels lack when products are sold through third-party retailers or are gifted to someone
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
Client: Universal Music Group Central Europe & CRO
Industry: Music & Entertainment
NFC Plush Drives Long-Term Engagement
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his "Crodies". These plush collectibles have a ZATAP NFC tag inside and come in six different colors. Each color represents a certain topic (i.e. red = "love", green = "hope", or purple = "joy") and each color gives buyers access to a unique experience.
Client: Sony Music Entertainment Germany & Clueso
Industry: Music & Entertainment
Mini NFC-Cassette – New Chart-Eligible Music Format
It looks like a small version of an old-school cassette and has a tiny NFC tag inside. When fans tap it with their smartphone, they instantly unlock a digital hub filled with content from the artist and the released album. This new music format has already been approved for the charts in Germany and the United Kingdom, US charts will follow soon.
