Mini CD – New Chart-Eligible Music Format
Client: Sony Music Entertainment Germany
Artist: Mini CD (Iconic Albums Mini Series)
Fan Experience
Shortly before Christmas, Sony Music Entertainment launched a series of Mini CD keychains that double as interactive collectibles. They were sold through a dedicated Amazon Store. Each keychain opens to reveal a tiny Mini CD embedded with an NFC tag. Through the NFC interaction, fans can:
- Access the album directly by streaming it in the browser, downloading it, or opening it on their preferred streaming service
- View the full track list or lyrics from the original CD
- Take artist-related quizzes or watch exclusive video content
Results
- Successful rollout of a new, chart-eligible music format
- Strong community building and audience development (newsletter sign-ups)
- Empowers collection of first-party data of fans – which labels lack when products are sold through third-party retailers or are gifted to someone
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Atlantic Records & Nipsey Hussle
Industry: Music & Entertainment
Fancard Drives Vinyl Preorders And Wallet Pass Sign Ups for Nipsey Hussle
Nipsey Hussle's team used ZATAP for his release of the posthumous album "Prolific", a collaborative album with Bino Rideaux, and created an NFC Fancard available both in person at The Marathon Stores in LA and shipped directly to fans. Tapping the card led fans to an exclusive store page to preorder the "Prolific (Marathon Exclusive Dark Blue) Vinyl”, with sales counting towards the charts through Atlantic's D2C channels.
Client: Sony Music Entertainment Germany & Reezy
Industry: Music & Entertainment
Reezy’s NFC Card Turned a Release into an Interactive Fan Experience & Helped Go Number 1
Reezy, along with his team TEENAGER FOREVER ENT. and Sony Music Entertainment Germany, used ZATAP's technology to release his new album "RAHEEM". Alongside traditional formats like vinyl, fans can purchase a physical NFC card, the “RAHEEM Battlepass”, that unlocks an interactive experience around his new album.
Client: Universal Music Group Central Europe & Montez
Industry: Music & Entertainment
Sell Before Release – Chart When the Album Drops
Montez, one of Germany's leading hip hop artists, used ZATAP's technology to create an NFC Mini CD for his new album "So ist das mit dem Glück". Instead of shipping a finished album, the Mini CD was sold on tour before the album was released. The experience contained a personal message from Montez, a video promoting the new album, and a countdown to the release date on August 21st.
