NFC Plush Drives Long-Term Engagement
Client: Universal Music Group Central Europe
Artist: CRO
Product: NFC-Plush Toy (“Crodie”)
Fan Experience
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his “Crodies”. These plush collectibles have a ZATAP NFC tag inside and come in six different colors. Each color represents a certain topic (i.e. red = “love”, green = “hope”, or purple = “joy”) and each color gives buyers access to a unique experience.
Fans keep their Crodie close to them and can tap it when they don’t feel well or need an energy boost (i.e. the red “love” Crodie activates self-love). The technology fosters continuous engagement between the artist CRO and his fan community.
The digital experience provides fans with the possibility to add a Crodie-Pass to their Apple or Google wallet to receive push-notifications from CRO and his team, and an opportunity to sign up for CRO’s newsletter.
Results
- The Crodies were sold out in a few hours and sold out again after they got restocked.
- Fans bought multiple Crodies, collect them (physically and virtually), and trade them on secondary markets (due to overdemand).
- The product serves as a platform to sell further products. Example: Fans who have added the product to their Apple or Google wallet received a message on Valentine’s Day, including the link to buy an exclusive Valentine’s Crodie.
Other Success Stories
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physical and digital realms.
Client: Atlantic Records & Nipsey Hussle
Industry: Music & Entertainment
Fancard Drives Vinyl Preorders And Wallet Pass Sign Ups for Nipsey Hussle
Nipsey Hussle's team used ZATAP for his release of the posthumous album "Prolific", a collaborative album with Bino Rideaux, and created an NFC Fancard available both in person at The Marathon Stores in LA and shipped directly to fans. Tapping the card led fans to an exclusive store page to preorder the "Prolific (Marathon Exclusive Dark Blue) Vinyl”, with sales counting towards the charts through Atlantic's D2C channels.
Client: Sony Music Entertainment Germany & Reezy
Industry: Music & Entertainment
Reezy’s NFC Card Turned a Release into an Interactive Fan Experience & Helped Go Number 1
Reezy, along with his team TEENAGER FOREVER ENT. and Sony Music Entertainment Germany, used ZATAP's technology to release his new album "RAHEEM". Alongside traditional formats like vinyl, fans can purchase a physical NFC card, the “RAHEEM Battlepass”, that unlocks an interactive experience around his new album.
Client: Universal Music Group Central Europe & Montez
Industry: Music & Entertainment
Sell Before Release – Chart When the Album Drops
Montez, one of Germany's leading hip hop artists, used ZATAP's technology to create an NFC Mini CD for his new album "So ist das mit dem Glück". Instead of shipping a finished album, the Mini CD was sold on tour before the album was released. The experience contained a personal message from Montez, a video promoting the new album, and a countdown to the release date on August 21st.
