Client: FC Porto
Product: Jersey
Fan Experience
The FC Porto 1983/84 replica is back, a season that made history: the club’s first European final, the birth of its mystique around the number 2, and the debut of Portugal’s first sponsored jersey. By simply tapping a smartphone on the NFC tag beneath the FC Porto crest, fans can:
- Unlock exclusive digital content including interviews of former players, behind-the-scenes stories, and much more
- Relive the history of FC Porto, ensuring this legacy continues to inspire
Results
- Sales success: On the first day of the release, the club sold almost as many jerseys as they did when launching the home jersey (the best-selling product of the year).
- Users who interacted with the product did so an average of 5 times.
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Sony Music Entertainment Germany & Electric Callboy
Industry: Music & Entertainment
NFC Fancard Tops The German Album Charts
Electric Callboy, one of Germany's biggest metalcore acts, used ZATAP's technology to release their new album “TANZNEID” as an NFC Fancard, which gives fans access to the full album and a rich fan experience
Client: Universal Music Group Central Europe & Helene Fischer
Industry: Music & Entertainment
NFC Children’s Book Expands Helene Fischer’s Brand To A New Generation
Helene Fischer, one of Germany's best-selling artists with over 20 million records sold, used ZATAP's technology for her first children's book, "Das große Vorlesebuch für die ganze Familie". By tapping the embedded NFC tag, fans can unlock exclusive digital bonus content, such as songs, videos, and coloring templates.
Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
