Client: Truworks
Artist: CRO
Product: Fan Pass (NFC Lanyard)
Fan Experience
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his recent festival fan pass. By simply tapping their phone, fans could access:
- Exclusive footage from the latest festival tour
- Pre-access to offers and information regarding the tour
Results
- High initial interaction resulting in a product interaction rate of 59%
- Fan Pass was updated after every tour stop making it an ongoing companion
- Generated ongoing engagement resulting in an average repeat-tapping rate of 3×
- Future sales channel for upcoming products
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Sony Music Entertainment Germany & Electric Callboy
Industry: Music & Entertainment
NFC Fancard Tops The German Album Charts
Electric Callboy, one of Germany's biggest metalcore acts, used ZATAP's technology to release their new album “TANZNEID” as an NFC Fancard, which gives fans access to the full album and a rich fan experience
Client: Universal Music Group Central Europe & Helene Fischer
Industry: Music & Entertainment
NFC Children’s Book Expands Helene Fischer’s Brand To A New Generation
Helene Fischer, one of Germany's best-selling artists with over 20 million records sold, used ZATAP's technology for her first children's book, "Das große Vorlesebuch für die ganze Familie". By tapping the embedded NFC tag, fans can unlock exclusive digital bonus content, such as songs, videos, and coloring templates.
Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
