Unique Birthday Party Invitation
Client: Universal Music Group
Artist: Samu Haber
Product: NFC Birthday Card
Fan Experience
Samu Haber has released his new single, “23,” and, alongside it, launched a special album bundle that includes a birthday invitation card for his fans. Upon opening the card, fans can tap the NFC tag inside with their smartphone and receive a personal invitation to his 50th birthday in Berlin. The experience serves as a platform for future events to generate signups for Samu’s newsletter.
Results
- One of a kind fan experience driving loyalty
- Massive fan engagement with more than 43% product interaction rate
- Community growth (newsletter signups) through collected first party data
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Sony Music Entertainment Germany & Electric Callboy
Industry: Music & Entertainment
NFC Fancard Tops The German Album Charts
Electric Callboy, one of Germany's biggest metalcore acts, used ZATAP's technology to release their new album “TANZNEID” as an NFC Fancard, which gives fans access to the full album and a rich fan experience
Client: Universal Music Group Central Europe & Helene Fischer
Industry: Music & Entertainment
NFC Children’s Book Expands Helene Fischer’s Brand To A New Generation
Helene Fischer, one of Germany's best-selling artists with over 20 million records sold, used ZATAP's technology for her first children's book, "Das große Vorlesebuch für die ganze Familie". By tapping the embedded NFC tag, fans can unlock exclusive digital bonus content, such as songs, videos, and coloring templates.
Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
