Client: CD Leganés
Product: NFC fan scarf
Fan Experience
Fans arriving at the CD Leganés stadium discovered a “mystery box.” The twist: By tapping their scarf on the NFC scanner at the entrance, each fan had the chance to unlock the box and reveal a surprise from the club. Beyond the mystery box, the scarves also doubled as digital touchpoints – fans could tap their phones directly on the scarf to access an exclusive landing page with behind-the-scenes content.
Results
- Massive fan engagement with queues exceeding two hours
- Early fan arrival encouraged onsite consumption
- New sponsoring opportunities/packages
- Season-long activations at every home game
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Wacken Open Air - the world's largest heavy metal festival
Industry: Music & Entertainment
NFC HOODIE WITH GOLDEN TICKET
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
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Client: Universal Music Group & Samu Haber
Industry: Music & Entertainment
Unique Birthday Party Invitation
Samu Haber has released his new single, “23,” and, alongside it, launched a special album bundle that includes a birthday invitation card for his fans.
Client: Hugo Boss
Industry: Fashion
Fashion Meets the Metaverse
In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.
