REVEALING DIGITAL KNOWLEDGE
Fashion, Sports
The Intersection of Sports and Fashion
At first glance, the worlds of sports and fashion might appear to have little in common. The powerful athletes performing superhuman feats of physicality and the elegant models strutting down the catwalk might seem worlds apart. But dig a little deeper, and you’ll find an intriguing crossroads where sport and fashion intersect. This article explores […]
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Sports
Boost Your Sports Organization’s Online Presence: 7 Tips to Minimize Loss and Maximize Success
Running a successful sports-centric brand is no easy feat. Being one step ahead of your competition and continuously engaging with your fanbase while staying within budget is always top-of-mind. With the right strategies, though, you can maximize ROI while staying true to your brand’s values and objectives – that’s where having an optimized online presence […]
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Sports
Phygital Marketing in Sports: Benefits and Best Practices Revealed
Introduction What is Phygital Marketing? Before we delve into corner kicks and goal celebrations, let’s kick off with the basics. Phygital Marketing is the star player that unites the physical and digital worlds, creating an immersive experience. Picture this: walking into the stadium of AC Milan wearing and Rafael Leão jersey, and seeing his stats […]
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Sports
Sports Marketing in the Off-Season: 5 Winning Strategies to Keep Fans Engaged Year-Round
June is considered by many to be the greatest month for sports but now that we are halfway through the month, the 2022-23 season for some of the most popular sports leagues is either over or coming to a close. As a result, the buzz and excitement from fans will slowly fade until the next […]
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Sports, Technology
Fan Data 101: Your Ticket to Crafting Irresistible Experiences and Engaging Your Fans
In the sports industry, using fan data to craft engaging experiences is becoming an increasingly popular conversation. Having a deep understanding of your fan base’s unique wants, needs, and interests is an invaluable resource not to be overlooked. Whether it’s leveraging ticket sales insights or developing personalized communication strategies — diving into the depths of […]
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Sports
Revolutionizing NIL Deals: How collectID Technology Empowers Brands and College Athletes
Now more than ever before, the relationships between brands, college athletes, and their respective universities are becoming increasingly important as new legislation allows student-athletes to benefit financially from their name, image, and likeness (NIL). It is essential to create a win-win NIL partnership so both athletes and businesses can have an optimal experience. Moreover, we […]
