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Client: FC Porto
Industry: Sports
Increase Price by Personalizing Products with NFC
FC Porto, one of the most successful Portuguese clubs, partnered with ZATAP to launch the limited-edition “President of Presidents” jersey. This collector’s item celebrates the historic era of their legendary president, Jorge Nuno Pinto da Costa and is limited to 2,594 units — one for each title won during his 42-year leadership creating unique digital products. Each shirt includes a ZATAP NFC tag that unlocks a unique digital experience linked to the specific title assigned to that specific jersey. Fans discover which historic title their shirt represents after tapping the embedded ZATAP NFC tag, creating a powerful, emotional and engaging unboxing moment.
Client: FC Porto
Industry: Sports
NFC-Retro-Jersey Unveils Club’s History
The FC Porto 1983/84 replica is back, a season that made history: the club’s first European final, the birth of its mystique around the number 2, and the debut of Portugal’s first sponsored jersey.
Client: Vasco da Gama SAF
Industry: Sports
Turning a Jersey Into a Download Machine
Vasco da Gama SAF dropped their 3rd jersey, designed by Kappa, to celebrate the 80th anniversary of their Campeão de Terra e Mar title. Each shirt includes an embedded NFC tag powered by ZATAP.
Client: CD Leganés
Industry: Sports
Fan Scarf to Unlock Onsite Mystery Box
Fans arriving at the CD Leganés stadium discovered a “mystery box.” The twist: By tapping their scarf on the NFC scanner at the entrance, each fan had the chance to unlock the box and reveal a surprise from the club.
Client: TSG 1899 Hoffenheim
Industry: Sports
A Piece of Club History in every Fan Scarf
When TSG Hoffenheim set out to commemorate their 125th anniversary, they knew they needed something extraordinary to honor their rich history and loyal fans.
Client: Clube Atlético Mineiro
Industry: Sports
The First Phygital Loyalty Jersey of Latin America
Atlético Mineiro generated more than 15,000 additional app downloads and sign-ups and increased revenue by creating the first living jersey of Latin America.
