DIGITAL PRODUCT PASSPORT (DPP)
Description
ZATAP offers brands full compliance with the upcoming Digital Product Passport regulations. The complete value chain can be transparently shared via the product, while storing its authenticity and information safely on the Blockchain. Brands can further use the technology to engage with their customers and generate valuable insights.
Brand Benefits
- Protection against counterfeited products
- Full product traceability & transparency
- Compliant with regulatory requirements
- One-stop solution (authenticity, transparency, circular services, warranty, engagement)
User Journey
- Tap physical product with smartphone
- See information transparently presented
- Register product for warranty & more
ELLYHA
Shaping the future of Digital Product Passports. ELLYHA and ZATAP push the boundaries of fashion technology, introducing NFC tags linked to a Digital Product Passport in ELLYHA’s garments.
“By allowing customers to access the journey of their garments through the Digital Product Passport, we’re promoting conscious consumerism and enabling a deeper connection between consumers and the fashion they wear.”
Elissa Lefoll
Founder, ELLYHA
Brands who use this Solution
Discover our success stories.
ELLYHA
Discover how the high-end, ready-to-wear Swiss fashion brand ELLYHA differentiated themselves by embracing transparency and circular business practices in collaboration with ZATAP, fully complying with the EU Digital Product Passport regulation while fostering brand loyalty and community engagement.
NEWAVE
As the hottest phenomenon in Hong Kong’s streetwear scene and the official guerrilla marketing partner for ComplexCon Hong Kong, NEWAVE stands at the forefront of innovation and disruption in the fashion industry. With deep roots in the local culture, collaborating with graffiti artists, cafes, bars, and music festivals, NEWAVE partnered with ZATAP to provide consumers with verified proof of authenticity and a unique phygital experience extending beyond the initial sale.
Solutions Overview
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the physical and digital realms.
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Customer Engagement
Product-Based Storytelling
Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.
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Product Commerce
Upselling & Dynamic Sponsorship Activations
ZATAP empowers brands to transform every physical product into a point of sale.
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Loyalty
Wear-to-Earn Loyalty Program
Level up your loyalty program with our wear-to-earn solution, allowing users to collect points and unlock exclusive perks simply by tapping their product. Super fandom starts here.
