newave-ss-hero

Redefining Streetwear Authenticity

Client: NEWAVE
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands

NEWAVE

Benefits for the Brand and Customers

Verified proof of authenticity
Brand protection
Exclusive tokenization
Phygital ownership experience
Insightful consumer profiling

  • shirt

    30

    SKUs Equipped

    ZATAP technology was integrated into 30 distinct pieces, distributed among two capsule collections and accompanying shock drops
  • percent

    37%

    Digital Twins Unlocked

    The digital proof of authenticity and serial number of 37% of all products were accessed
  • percent

    33%

    Collector’s Rate

    33% of phygital NEWAVE owners own multiple NEWAVE products

Client: NEWAVE
Industry: Fashion

Streetwear Meets Blockchain

As the hottest phenomenon in Hong Kong’s streetwear scene and the official guerrilla marketing partner for ComplexCon Hong Kong, NEWAVE stands at the forefront of innovation and disruption in the streetwear world for those in the know. With deep roots in the local culture, collaborating with graffiti artists, cafes, bars, and music festivals, NEWAVE partnered with ZATAP to provide consumers with verified proof of authenticity and a unique phygital experience extending beyond the initial sale.

challenge

Authenticity and Collectability

NEWAVE faced the challenge of authenticating its products while amplifying their collectability. The brand sought a solution to tokenize each item, ensuring its unique identity and preventing unauthorized claims of digital twins. Moreover, NEWAVE aimed to bridge the physical and digital realms seamlessly, offering consumers a novel ownership experience while safeguarding their purchases from fraudulent activities.

Solution

NFT-Powered Authenticity Assurance

NEWAVE partnered with ZATAP to tokenize each physical item on the blockchain, guaranteeing its authenticity and traceability. With a unique identity and serial number assigned to every product, NEWAVE empowers consumers to claim ownership securely, unlocking exclusive digital content and privileges. By merging the physical and digital realms, NEWAVE pioneers a new era of phygital authenticity and ownership.

Results

Digital Success and Valuable Insights

By offering phygital authenticity protection, NEWAVE has established a clear and compelling unique selling proposition (USP) in the competitive streetwear market. Consumers have enthusiastically embraced the concept of phygital ownership, leading to a significant increase in engagement and loyalty. With 37% of products accessed digitally for proof of authenticity and a third of consumers owning multiple NEWAVE items, the brand has not only enhanced its market presence but also gained invaluable insights into consumer behavior and preferences.

Solutions Used in this Story

  • zatap brand protection solution

    Brand Protection

    Authenticity at Your Fingertips

    Safeguard your brand against counterfeit products. Using blockchain and encrypted NFC tags, customers can verify the authenticity of their products with a single tap, bolstering consumer trust and brand reputation.

    Read more
  • zatap customer engagement solution

    Customer Engagement

    Product-Based Storytelling

    Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.

    Read more

Other Success Stories

Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.

  • HUGO x Imaginary Ones Embrace Your Emotions NFT collection powered by ZATAP

    Client: Hugo Boss

    Industry: Fashion

    Fashion Meets the Metaverse

    In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.

    Read more
  • Universal Music Switzerland EAZ phygital tee powered by ZATAP

    Client: Universal Music

    Industry: Music & Entertainment

    Superfan Engagement with Phygital Merchandise

    Universal Music Switzerland and Swiss rapper EAZ elevated fan engagement with the "Liquor Store" t-shirt, designed to create hype for the artist's new album and connect with superfans. Buyers who unlocked the digital twin enjoyed exclusive content and special opportunities in anticipation of the album drop.

    Read more
  • a hand holding a cell phone

    Client: Clube Atl├ętico Mineiro

    Industry: Sports

    The First Phygital Loyalty Jersey of Latin America

    Atl├ętico Mineiro generated more than 15,000 additional app downloads and sign-ups and increased revenue by creating the first living jersey of Latin America.

    Read more
View all