NEWAVE
Benefits for the Brand and Customers
Verified proof of authenticity
Brand protection
Exclusive tokenization
Phygital ownership experience
Insightful consumer profiling
ZATAP technology was integrated into 30 distinct pieces, distributed among two capsule collections and accompanying shock drops
The digital proof of authenticity and serial number of 37% of all products were accessed- 33% of phygital NEWAVE owners own multiple NEWAVE products
Client: NEWAVE
Industry: Fashion
Streetwear Meets Blockchain
As the hottest phenomenon in Hong Kong’s streetwear scene and the official guerrilla marketing partner for ComplexCon Hong Kong, NEWAVE stands at the forefront of innovation and disruption in the streetwear world for those in the know. With deep roots in the local culture, collaborating with graffiti artists, cafes, bars, and music festivals, NEWAVE partnered with ZATAP to provide consumers with verified proof of authenticity and a unique phygital experience extending beyond the initial sale.
challenge
Authenticity and Collectability
NEWAVE faced the challenge of authenticating its products while amplifying their collectability. The brand sought a solution to tokenize each item, ensuring its unique identity and preventing unauthorized claims of digital twins. Moreover, NEWAVE aimed to bridge the physical and digital realms seamlessly, offering consumers a novel ownership experience while safeguarding their purchases from fraudulent activities.
Solution
NFT-Powered Authenticity Assurance
NEWAVE partnered with ZATAP to tokenize each physical item on the blockchain, guaranteeing its authenticity and traceability. With a unique identity and serial number assigned to every product, NEWAVE empowers consumers to claim ownership securely, unlocking exclusive digital content and privileges. By merging the physical and digital realms, NEWAVE pioneers a new era of phygital authenticity and ownership.
Results
Digital Success and Valuable Insights
By offering phygital authenticity protection, NEWAVE has established a clear and compelling unique selling proposition (USP) in the competitive streetwear market. Consumers have enthusiastically embraced the concept of phygital ownership, leading to a significant increase in engagement and loyalty. With 37% of products accessed digitally for proof of authenticity and a third of consumers owning multiple NEWAVE items, the brand has not only enhanced its market presence but also gained invaluable insights into consumer behavior and preferences.
Solutions Used in this Story
Brand Protection
Authenticity at Your Fingertips
Safeguard your brand against counterfeit products. Using blockchain and encrypted NFC tags, customers can verify the authenticity of their products with a single tap, bolstering consumer trust and brand reputation.
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Customer Engagement
Product-Based Storytelling
Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.
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