CUSTOMER ENGAGEMENT
Description
Phygital products empower highly effective customer engagement. Telling a story directly through the product, storing memories on the product or using the digital twin in video games or on an avatar. ZATAP allows brands to engage their customers directly through their products.
Brand Benefits
- Increases product value & desirability
- New emotional way of storytelling
- Elevates customer experience
- Remarkable engagement metrics
User Journey
- Tap physical product with smartphone
- Access content directly on the product and deep dive into the story (i.e. relive moments that where created in this product)
- Engage through a call to action
RSC ANDERLECHT
Telling a legend’s story. RSC Anderlecht and ZATAP partnered up to celebrate the 80th birthday of club legend Paul Van Himst through an innovative web-based solution.
Almost half of buyers tapped the jersey- Half of the buyers came back multiple times
- RSCA gained a new touchpoint with the jersey buyers who tapped their jersey
- Fans were engaged by the digital experience
“We were looking for a technology to turn the special jersey in honor of our club legend Paul Van Himst into a living memorial jersey and to tell the story of Paul’s career directly through the jersey. ZATAP made it possible to realize our idea.”
Sophie M’Sallem
Marketing Manager, RSC Anderlecht
Brands who use this Solution
Discover our success stories.
RSC Anderlecht
RSC Anderlecht and ZATAP have teamed up to celebrate the 80th birthday of club legend Paul Van Himst by launching a phygital memory jersey linked to an innovative web-based solution.
Nashville Predators
The Nashville Predators transformed Pekka Rinne’s retirement jersey into a direct communication and sales channel, with 22% of fans allowing for targeted marketing and offers from the club and its sponsors.
BWT Alpine F1 Team
The BWT Alpine F1 Team, Kappa France and ZATAP teamed up to present a limited edition jersey equipped with ZATAP technology and introduced Alpine Fan Tokens from Binance, which were claimed by 20.7% of the phygital jersey buyers.
Solutions Overview
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the physical and digital realms.
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Product Commerce
Upselling & Dynamic Sponsorship Activations
ZATAP empowers brands to transform every physical product into a point of sale.
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Loyalty
Wear-to-Earn Loyalty Program
Level up your loyalty program with our wear-to-earn solution, allowing users to collect points and unlock exclusive perks simply by tapping their product. Super fandom starts here.
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Digital Product Passport
Empowering Transparency
ZATAP offers brands full compliance with the upcoming Digital Product Passport regulations. Share relevant information directly through the product, while storing its authenticity safely on the Blockchain.
