PRODUCT VENUE ACCESS
Description
ZATAP enables fans to convert their merchandise into a ticket, streamlining stadium entry and reducing wait times. This integration adds value to the merchandise, as it can directly store attended games. Additionally, it offers opportunities for gamification and enhances loyalty connections.
Brand Benefits
- Up to 50% faster stadium access
- Atmosphere management (e.g. influence colors/products that fans are wearing)
- Insights & data about products & fan behavior
- Increases desirability of merchandise
User Journey
- Tap product and connect with season ticket
- Hold product to reader at the entry gate
- Enter stadium with merchandise
- Proof of Attendance stored forever on product
FC ST. GALLEN 1879
Swiss football club FC St.Gallen 1879 elevated the fan experience live at the stadium and let fans use their NFC-enabled scarf as a ticket to access the Kybunpark.
“Together with ZATAP, we are excited to revolutionize the way our fans enter the stadium. The scarves not only simplify stadium access but bring some of our most loyal fans a unique opportunity to engage with the club.”
Sandro Dal Farra
Head of Digital & ICT, FC St.Gallen 1879
Brands who use this Solution
Discover our success stories.
1. FC Köln
1. FC Köln turned the matchday scarf into a ticket and established a direct communication and sales channel to fans for the 2022 Innovation Game.
Solutions Overview
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the physical and digital realms.
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Customer Engagement
Product-Based Storytelling
Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.
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Product Commerce
Upselling & Dynamic Sponsorship Activations
ZATAP empowers brands to transform every physical product into a point of sale.
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Loyalty
Wear-to-Earn Loyalty Program
Level up your loyalty program with our wear-to-earn solution, allowing users to collect points and unlock exclusive perks simply by tapping their product. Super fandom starts here.
