koln-ss-hero

Enter the Stadium with Your Scarf

Client: 1. FC Köln
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands

1. FC Köln

Benefits for the Brand and Fans

Dominant Atmosphere
Direct Communication
Incentivized Attendance
Seamless Entry
Exclusive Content
In-Stadium Promotions

  • percent

    100%

    Phygital scarves sold

    FC Köln sold out all their ticket scarves
  • percent

    83%

    Tapping rate

    Fans were eager to access their digital scarf
  • percent

    73%

    Scarves converted to ticket

    Fans saw the value in converting their scarf into a ticket
  • time

    5 min.

    Average time spent by fans in ZATAP app

    Fans engaged with the scarf offerings beyond its utility as a ticket

Client: 1. FC Köln
Industry: Sports 

Stadium Entry Reimagined

1. FC Köln turned the matchday scarf into a ticket, allowing seamless stadium entry while establishing a direct communication and sales channel to around 760 individual fans for the 2022 Innovation Game.

challenge

Create an Innovative In-Stadium Matchday Experience

Tickets with QR codes are not secure and leave room for fraudulent third-party activities. Moreover, fan engagement is a crucial driver of sustained operative success and matchday revenues are subject to fierce competition from the entertainment industry. 1. FC Köln sought to innovate the stadium experience, from entry to live, real-time promotions throughout the game.

Solution

Ticket & Communication Channel Through Scarf

ZATAP powered 1,000 FC Köln fan scarves for the club’s Innovation Game versus AC Milan. One tap transforms the scarf into a tamper-proof ticket for RheinEnergieSTADION and opens a direct communication channel for the club. At the gate, fans tap the scarf on the NFC reader for entry and exclusive real-time content and offers throughout the game. FC Köln engages fans and upsells sponsored products for a unique matchday experience.

Results

Seamless Stadium Entry & Elevated Match Day Experience in Real Time

Fans tapped 83% of scarves and 76% registered as tickets for the match, indicating the fans’ strong interest in the technology. The dynamic functionality of the scarves enabled 1. FC Köln to seamlessly provide real-time promotions and discounts, enhancing the fan experience as the game progressed. Throughout the match, 1. FC Köln fans exhibit high engagement, spending over 5 minutes on average within the ZATAP app during matchday, indicating strong interest and interaction with club content.

Solutions Used in this Story

  • zatap venue access solution

    Product Venue Access

    Turn Products into Tickets

    Streamline stadium entry, reduce wait times, and offer opportunities for gamification directly through the product.

    Read more
  • zatap brand protection solution

    Brand Protection

    Authenticity at Your Fingertips

    Safeguard your brand against counterfeit products. Using blockchain and encrypted NFC tags, customers can verify the authenticity of their products with a single tap, bolstering consumer trust and brand reputation.

    Read more

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