LOYALTY
Description
Enhance your brand-fan interaction with ZATAP’s cutting-edge wear-to-earn and loyalty programs. With ZATAP, fans unlock exclusive perks and engage in community activities simply by tapping their product. Whether it’s during games or other events, fans earn points for their engagement and activity, leading to rewarding experiences for both brands and their dedicated followers.
Brand Benefits
- New first-party data (app downloads & sign-ups)
- Innovative positioning & sought-after merchandise
- Ongoing engagement & community building
- Data-driven insights (e.g. map of fans)
User Journey
- Tap product and login or download app
- Unlock exclusive section only available to product owners
- Tap product during games to collect points
- Use points for offers & discounts (also from sponsors)
CLUBE ATLÉTICO MINEIRO
Brazilian football club Atlético Mineiro created one-of-a-kind fan engagement. Fans access a loyalty program where their activity is rewarded with points and they can compare and challenge each other through the app’s leaderboard.
Roughly one quarter of buyers interacted with the jersey- Fans interacted with the jersey more than once
- Mineiro accessed a new touchpoint from owners activating push notifications
- Fans downloaded the app from one tap
- Mineiro gained a D2C channel for upselling
“More than a smart jersey, we like to call it a living jersey because the ZATAP technology allows us to always add new features, content, and coupons in this special area.”
Felipe Ribbe
Former Head of Innovation, Clube Atlético Mineiro
Brands who use this Solution
Discover our success stories.
SONRA
The sneaker that gets you the next sneaker. Berlin-based footwear brand SONRA elevated customer engagement and additional sales with the release of their limited edition sneakers featuring ZATAP technology.
BWT Alpine F1 Team
The BWT Alpine F1 Team, Kappa France and ZATAP teamed up to present a limited edition jersey equipped with ZATAP technology and introduced Alpine Fan Tokens from Binance, which were claimed by 20.7% of the phygital jersey buyers.
Clube Atlético Mineiro
Atlético Mineiro generated more than 15,000 additional app downloads and sign-ups and increased revenue by creating the first living jersey of Latin America.
Solutions Overview
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the physical and digital realms.
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Customer Engagement
Product-Based Storytelling
Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.
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Product Commerce
Upselling & Dynamic Sponsorship Activations
ZATAP empowers brands to transform every physical product into a point of sale.
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Digital Product Passport
Empowering Transparency
ZATAP offers brands full compliance with the upcoming Digital Product Passport regulations. Share relevant information directly through the product, while storing its authenticity safely on the Blockchain.
