The Sneaker that Gets You the Next Sneaker
SONRA
Benefits for the Brand and Fans
Exclusive ownership perks
Guaranteed purchase rights
Verified authenticity check
Direct sales impact
Customer engagement
Tamper-proof ecosystem
Over half of buyers tapped the sneakers- SONRA could see which sneakers got more interaction
- SONRA gained a D2C channel for upselling
- Customers became brand ambassadors
Client: Sonra
Industry: Fashion
Money Can’t Buy Sneaker Experience
The sneaker that gets you the next sneaker. Berlin-based footwear brand SONRA elevated customer engagement and additional sales with the release of their limited edition sneakers featuring ZATAP technology.
“The start of the partnership with ZATAP was perfect. The SONRA ‘Prickly Pear’ was sold out within minutes, and I was able to offer my community a unique experience. It whets my appetite for more, and I look forward to implementing the ZATAP technology for all SONRA sneakers.”
Hikmet Sugoer
Founder, SONRA
challenge
Provide Exclusive Benefits to SONRA Community
As a young brand, limited brand awareness poses a challenge. Passionate enthusiasts often face disappointment as high demand from resellers leads to missed product releases. Additionally, concerns about authenticity loom large in the secondary market.
Solution
Digital Sneaker Ownership with One Tap
SONRA’s sneakers feature embedded ZATAP NFC tags, enabling effortless authenticity verification through one tap. Owners of the Eisenhut model engage in community contests for guaranteed access to upcoming releases, while Prickly Pear owners secure white-listed status for future drops.
Results
New D2C Channel for upselling
For both sneaker models, about half of the owners tapped the sneakers with their smartphones to verify their authenticity. 37% of Prickly Pear owners exercised their pre-sale rights for the next release and 11% of Eisenhut owners participated in the community content, becoming brand ambassadors. SONRA achieved their goal of providing exclusive benefits to a community of customers who own and are loyal to SONRA products, and continued to integrate ZATAP into all sneaker releases moving forward.
Solutions Used in this Story
Product Commerce
Upselling & Dynamic Sponsorship Activations
ZATAP empowers brands to transform every physical product into a point of sale.
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Brand Protection
Authenticity at Your Fingertips
Safeguard your brand against counterfeit products. Using blockchain and encrypted NFC tags, customers can verify the authenticity of their products with a single tap, bolstering consumer trust and brand reputation.
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Loyalty
Wear-to-Earn Loyalty Program
Level up your loyalty program with our wear-to-earn solution, allowing users to collect points and unlock exclusive perks simply by tapping their product. Super fandom starts here.
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