The Sneaker that Gets You the Next Sneaker
SONRA
Benefits for the Brand and Fans
Exclusive ownership perks
Guaranteed purchase rights
Verified authenticity check
Direct sales impact
Customer engagement
Tamper-proof ecosystem
Over half of buyers tapped the sneakers- SONRA could see which sneakers got more interaction
- SONRA gained a D2C channel for upselling
- Customers became brand ambassadors
Client: Sonra
Industry: Fashion
Money Can’t Buy Sneaker Experience
The sneaker that gets you the next sneaker. Berlin-based footwear brand SONRA elevated customer engagement and additional sales with the release of their limited edition sneakers featuring ZATAP technology.
“The start of the partnership with ZATAP was perfect. The SONRA ‘Prickly Pear’ was sold out within minutes, and I was able to offer my community a unique experience. It whets my appetite for more, and I look forward to implementing the ZATAP technology for all SONRA sneakers.”
Hikmet Sugoer
Founder, SONRA
challenge
Provide Exclusive Benefits to SONRA Community
As a young brand, limited brand awareness poses a challenge. Passionate enthusiasts often face disappointment as high demand from resellers leads to missed product releases. Additionally, concerns about authenticity loom large in the secondary market.
Solution
Digital Sneaker Ownership with One Tap
SONRA’s sneakers feature embedded ZATAP NFC tags, enabling effortless authenticity verification through one tap. Owners of the Eisenhut model engage in community contests for guaranteed access to upcoming releases, while Prickly Pear owners secure white-listed status for future drops.
Results
New D2C Channel for upselling
For both sneaker models, about half of the owners tapped the sneakers with their smartphones to verify their authenticity. 37% of Prickly Pear owners exercised their pre-sale rights for the next release and 11% of Eisenhut owners participated in the community content, becoming brand ambassadors. SONRA achieved their goal of providing exclusive benefits to a community of customers who own and are loyal to SONRA products, and continued to integrate ZATAP into all sneaker releases moving forward.
Solutions Used in this Story
Product Commerce
Upselling & Dynamic Sponsorship Activations
ZATAP empowers brands to transform every physical product into a point of sale.
-
Brand Protection
Authenticity at Your Fingertips
Safeguard your brand against counterfeit products. Using blockchain and encrypted NFC tags, customers can verify the authenticity of their products with a single tap, bolstering consumer trust and brand reputation.
-
Loyalty
Wear-to-Earn Loyalty Program
Level up your loyalty program with our wear-to-earn solution, allowing users to collect points and unlock exclusive perks simply by tapping their product. Super fandom starts here.
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Hugo Boss
Industry: Fashion
Fashion Meets the Metaverse
In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.
-
Client: Universal Music
Industry: Music & Entertainment
Superfan Engagement with Phygital Merchandise
Universal Music Switzerland and Swiss rapper EAZ elevated fan engagement with the "Liquor Store" t-shirt, designed to create hype for the artist's new album and connect with superfans. Buyers who unlocked the digital twin enjoyed exclusive content and special opportunities in anticipation of the album drop.
-
Client: Clube Atlético Mineiro
Industry: Sports
The First Phygital Loyalty Jersey of Latin America
Atlético Mineiro generated more than 15,000 additional app downloads and sign-ups and increased revenue by creating the first living jersey of Latin America.
