Gamified & Streamlined Stadium Entry with Merchandise
FC St.Gallen 1879
Benefits for the Brand and Customers
Faster stadium access
Atmosphere management through fan-wearable products
Insights into merchandise preferences and fan behavior
Increased merchandise desirability
FCSG sped up season ticket holder’s entry into the the stadium
31% of scarf owners regularly use their scarf to enter the stadium- Fans spent time engaging with the extra content offered by FCSG in the ZATAP app
Client: FC St.Gallen 1879
Industry: Sports
Gamified & Streamlined Stadium Entry with Merchandise
FC St.Gallen revolutionized stadium entry with their innovative Ticket Scarf, seamlessly integrating fan engagement, efficiency, and merchandise desirability.
challenge
Elevate Season Ticket Holder Experience
FC St.Gallen wanted to enhance the season ticket holder experience by offering a unique and practical gift. They sought a solution that rewarded the loyalty of their season ticket holders while also streamlining stadium entry and proomoting fan engagement.
Solution
The Ticket Scarf Experience
Each scarf was embedded with a ZATAP NFC tag and a unique serial number, allowing season ticket holders to unlock their scarf effortlessly. By inputting their season ticket number, fans transformed their scarf into a ticket, enabling streamlined entry on game days. By simply tapping their scarf against an NFC reader, fans accessed the stadium with their merchandise while also earning points for attendance and merchandise purchases.
Results
Game-Changing Matchday Dynamics
The Ticket Scarf not only accelerated stadium entry twofold but also infused the stadium with vibrant club colors, elevating the matchday atmosphere. The gamification aspect fostered deeper fan loyalty, driving increased attendance and merchandise sales. FC St.Gallen also gained valuable insights into fan behavior and merchandise preferences, strengthening their connection with supporters and enriching the overall matchday experience.
Solutions Used in this Story
Product Venue Access
Turn Products into Tickets
Streamline stadium entry, reduce wait times, and offer opportunities for gamification directly through the product.
-
Loyalty
Wear-to-Earn Loyalty Program
Level up your loyalty program with our wear-to-earn solution, allowing users to collect points and unlock exclusive perks simply by tapping their product. Super fandom starts here.
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Hugo Boss
Industry: Fashion
Fashion Meets the Metaverse
In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.
-
Client: Universal Music
Industry: Music & Entertainment
Superfan Engagement with Phygital Merchandise
Universal Music Switzerland and Swiss rapper EAZ elevated fan engagement with the "Liquor Store" t-shirt, designed to create hype for the artist's new album and connect with superfans. Buyers who unlocked the digital twin enjoyed exclusive content and special opportunities in anticipation of the album drop.
-
Client: Clube Atlético Mineiro
Industry: Sports
The First Phygital Loyalty Jersey of Latin America
Atlético Mineiro generated more than 15,000 additional app downloads and sign-ups and increased revenue by creating the first living jersey of Latin America.
