FC St.Gallen 1879
Benefits for the Brand and Customers
Faster stadium access
Atmosphere management through fan-wearable products
Insights into merchandise preferences and fan behavior
Increased merchandise desirability
FCSG sped up season ticket holder’s entry into the the stadium
31% of scarf owners regularly use their scarf to enter the stadium- Fans spent time engaging with the extra content offered by FCSG in the ZATAP app
Client: FC St.Gallen 1879
Industry: Sports
Gamified & Streamlined Stadium Entry with Merchandise
FC St.Gallen revolutionized stadium entry with their innovative Ticket Scarf, seamlessly integrating fan engagement, efficiency, and merchandise desirability.
challenge
Elevate Season Ticket Holder Experience
FC St.Gallen wanted to enhance the season ticket holder experience by offering a unique and practical gift. They sought a solution that rewarded the loyalty of their season ticket holders while also streamlining stadium entry and proomoting fan engagement.
Solution
The Ticket Scarf Experience
Each scarf was embedded with a ZATAP NFC tag and a unique serial number, allowing season ticket holders to unlock their scarf effortlessly. By inputting their season ticket number, fans transformed their scarf into a ticket, enabling streamlined entry on game days. By simply tapping their scarf against an NFC reader, fans accessed the stadium with their merchandise while also earning points for attendance and merchandise purchases.
Results
Game-Changing Matchday Dynamics
The Ticket Scarf not only accelerated stadium entry twofold but also infused the stadium with vibrant club colors, elevating the matchday atmosphere. The gamification aspect fostered deeper fan loyalty, driving increased attendance and merchandise sales. FC St.Gallen also gained valuable insights into fan behavior and merchandise preferences, strengthening their connection with supporters and enriching the overall matchday experience.
Solutions Used in this Story
Turn Products into Tickets
Streamline stadium entry, reduce wait times, and offer opportunities for gamification directly through the product.
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