NFC Fan Pass With Access To Mini Game
Client: Sony Music Entertainment
Artist: Roland Kaiser
Product: Fan Pass (NFC Lanyard)
Fan Experience
Roland Kaiser, one of Germany’s most beloved schlager artists, released his new album “Marathon” as a special fan bundle including a Fan Pass in the form of an NFC lanyard. By tapping the lanyard with their smartphone, fans could access a mini game where they could “run a marathon”.
- It turns the album theme into an interactive experience.
- The activation demonstrates the flexibility of the ZATAP platform.
Results
- Thanks to encrypted NFC technology, the mini game link cannot be shared — access is granted exclusively through physical interaction with the fan pass.
- Ensured authenticity and fan exclusivity, while maintaining easy repeat access for genuine fans.
Other Success Stories
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Client: Truworks & CRO
Industry: Music & Entertainment
Tour Memories In A Lanyard
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his recent festival fan pass.
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Client: Sony Music Entertainment & Royal Sorrow
Industry: Music & Entertainment
NFC-Giveaway to Strengthen Bond with Fans
The rising Finnish heavy metal band Royal Sorrow realized that building a real fanbase starts with genuine community engagement. After their latest festival concerts, they gave away ZATAP-powered NFC-keychains
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Client: Wacken Open Air - the world's largest heavy metal festival
Industry: Music & Entertainment
NFC Hoodie with Golden Ticket
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
