NFC Fan Pass With Access To Mini Game
Client: Sony Music Entertainment
Artist: Roland Kaiser
Product: Fan Pass (NFC Lanyard)
Fan Experience
Roland Kaiser, one of Germany’s most beloved schlager artists, released his new album “Marathon” as a special fan bundle including a Fan Pass in the form of an NFC lanyard. By tapping the lanyard with their smartphone, fans could access a mini game where they could “run a marathon”.
- It turns the album theme into an interactive experience.
- The activation demonstrates the flexibility of the ZATAP platform.
Results
- Thanks to encrypted NFC technology, the mini game link cannot be shared — access is granted exclusively through physical interaction with the fan pass.
- Ensured authenticity and fan exclusivity, while maintaining easy repeat access for genuine fans.
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