NFC Hoodie with Golden Ticket

Client: Wacken Open Air – the world’s largest heavy metal festival
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
Person holding a smartphone outdoors. On it a golden ticket experience.

Client: Wacken Open Air – the world’s largest heavy metal festival
Product: High-quality NFC zipper hoodie

Fan Experience

The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.

  • Exclusive highlight videos from the festival
  • Behind-the-scenes content on the making of the hoodie
  • Voucher code for the official Wacken e-commerce shop
  • Unique digital serial number for each hoodie (e.g. #1/2500, #2/2500, …)
  • Special Highlight: 6 hoodies carried the legendary Golden Ticket Experience (e.g. #666/2500), where fans discovered an exclusive Wacken experience and an upgraded voucher code.

Results

  • Unique and interactive experience for fans
  • Hoodies sold at a price premium
  • Strengthened Wacken’s bond with loyal fans & merch buyers
  • Valuable first-party data insights for future fan engagement

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