NFC Hoodie with Golden Ticket
Client: Wacken Open Air – the world’s largest heavy metal festival
Product: High-quality NFC zipper hoodie
Fan Experience
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
- Exclusive highlight videos from the festival
- Behind-the-scenes content on the making of the hoodie
- Voucher code for the official Wacken e-commerce shop
- Unique digital serial number for each hoodie (e.g. #1/2500, #2/2500, …)
- Special Highlight: 6 hoodies carried the legendary Golden Ticket Experience (e.g. #666/2500), where fans discovered an exclusive Wacken experience and an upgraded voucher code.
Results
- Unique and interactive experience for fans
- Hoodies sold at a price premium
- Strengthened Wacken’s bond with loyal fans & merch buyers
- Valuable first-party data insights for future fan engagement
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Truworks & CRO
Industry: Music & Entertainment
Tour Memories In A Lanyard
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his recent festival fan pass.
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Client: Sony Music Entertainment & Royal Sorrow
Industry: Music & Entertainment
NFC-Giveaway to Strengthen Bond with Fans
The rising Finnish heavy metal band Royal Sorrow realized that building a real fanbase starts with genuine community engagement. After their latest festival concerts, they gave away ZATAP-powered NFC-keychains
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Client: Sony Music Entertainment & Roland Kaiser
Industry: Music & Entertainment
NFC Fan Pass With Access To Mini Game
Roland Kaiser, one of Germany’s most beloved schlager artists, released his new album “Marathon” as a special fan bundle including a Fan Pass in the form of an NFC lanyard.
