NFC HOODIE WITH GOLDEN TICKET
Client: Wacken Open Air – the world’s largest heavy metal festival
Product: High-quality NFC zipper hoodie
Fan Experience
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
- Exclusive highlight videos from the festival
- Behind-the-scenes content on the making of the hoodie
- Voucher code for the official Wacken e-commerce shop
- Unique digital serial number for each hoodie (e.g. #1/2500, #2/2500, …)
- Special Highlight: 6 hoodies carried the legendary Golden Ticket Experience (e.g. #666/2500), where fans discovered an exclusive Wacken experience and an upgraded voucher code.
Results
- Unique and interactive experience for fans
- Hoodies sold at a price premium
- Strengthened Wacken’s bond with loyal fans & merch buyers
- Valuable first-party data insights for future fan engagement
Other Success Stories
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Client: Universal Music Group & Samu Haber
Industry: Music & Entertainment
Unique Birthday Party Invitation
Samu Haber has released his new single, “23,” and, alongside it, launched a special album bundle that includes a birthday invitation card for his fans.
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Client: CD Leganés
Industry: Sports
FAN SCARF TO UNLOCK ONSITE MYSTERY BOX
Fans arriving at the CD Leganés stadium discovered a “mystery box.” The twist: By tapping their scarf on the NFC scanner at the entrance, each fan had the chance to unlock the box and reveal a surprise from the club.
Client: Hugo Boss
Industry: Fashion
Fashion Meets the Metaverse
In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.
