NFC Hoodie with Golden Ticket
Client: Wacken Open Air – the world’s largest heavy metal festival
Product: High-quality NFC zipper hoodie
Fan Experience
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
- Exclusive highlight videos from the festival
- Behind-the-scenes content on the making of the hoodie
- Voucher code for the official Wacken e-commerce shop
- Unique digital serial number for each hoodie (e.g. #1/2500, #2/2500, …)
- Special Highlight: 6 hoodies carried the legendary Golden Ticket Experience (e.g. #666/2500), where fans discovered an exclusive Wacken experience and an upgraded voucher code.
Results
- Unique and interactive experience for fans
- Hoodies sold at a price premium
- Strengthened Wacken’s bond with loyal fans & merch buyers
- Valuable first-party data insights for future fan engagement
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